Communication for Social Change in Sub-Saharan Africa: Amplifying the Marginalized Voices
London; New York: Routledge (2026), xiv, 234 pp.
Contains index
Series: Routledge African Media, Culture and Communication Studies
ISBN 978-1-04-104788-9 (pbk); 978-1-003-62994-8 (ebook)
"Communication for Social Change in Sub-Saharan Africa: Amplifying the Marginalised Voices examines how communication serves as a catalyst for transformative change across the continent. It demonstrates how dialogue, storytelling, and media can motivate action and promote progress towards more equitable and inclusive societies. Drawing on vivid narratives and diverse case studies, the book examines how communities are using communication to address issues such as gender inequality, public health, human rights, and participatory governance. It highlights the rise of digital activism and grassroots movements that are redefining civic engagement and social transformation. By showcasing how new media technologies enable individuals to craft their own narratives, the book emphasises communication's crucial role in fostering collective agency and sustainable change." (Publisher description)
1 Conceptualising Communication for Social Change in Sub- Saharan Africa, 1
PART I: FOUNDATIONS AND FRAMEWORKS
2 African Theoretical Frameworks for Communication and Social Change, 17
3 Power and Representation in Communication for Social Change, 30
4 The Resilience of Traditional Media in the Digital Media Age, 48
5 Autocentric Ubuntu and Communication for Social Change, 63
PART II: APPLICATIONS AND CASE STUDIES
6 Indigenous Communication and Environmental Conservation, 87
7 Indigenous Language Community Radio Broadcasting, 105
8 Health Communication in Times of Crisis, 124
9 Co- Created Digital Storytelling for Empowerment and Change for Sustainable Environment, 142
PART III: CONTEMPORARY MOVEMENTS AND FUTURE DIRECTIONS
10 Contemporary Social Movements in Sub- Saharan Africa, 161
11 Empowering Grassroots Movements in Sub- Saharan Africa, 176
12 Digital and Hashtag Activism, 197
13 Charting the Path Forward for Communication for Social Change in Sub- Saharan Africa, 211
PART I: FOUNDATIONS AND FRAMEWORKS
2 African Theoretical Frameworks for Communication and Social Change, 17
3 Power and Representation in Communication for Social Change, 30
4 The Resilience of Traditional Media in the Digital Media Age, 48
5 Autocentric Ubuntu and Communication for Social Change, 63
PART II: APPLICATIONS AND CASE STUDIES
6 Indigenous Communication and Environmental Conservation, 87
7 Indigenous Language Community Radio Broadcasting, 105
8 Health Communication in Times of Crisis, 124
9 Co- Created Digital Storytelling for Empowerment and Change for Sustainable Environment, 142
PART III: CONTEMPORARY MOVEMENTS AND FUTURE DIRECTIONS
10 Contemporary Social Movements in Sub- Saharan Africa, 161
11 Empowering Grassroots Movements in Sub- Saharan Africa, 176
12 Digital and Hashtag Activism, 197
13 Charting the Path Forward for Communication for Social Change in Sub- Saharan Africa, 211
