"This literature review explores current thinking and analysis of the role of culture in development communications addressing HIV and AIDS prevention, treatment and care. It takes as its starting point the relationship between culture and the global strategic response to HIV/AIDS, tracing the impli ... cations of an absence in cultural thinking in global action strategies devised by lead bodies. It explores recent progress in developing a cultural approach to HIV/AIDS, including work by UNESCO, and the challenges faced by current dominant modes of development communications which draw on cultural approaches. The primary challenges, it argues, stem from an overt focus on behaviour change, coupled with the dominance of Western-derived IEC (Information, Education, Communication) methods which allow little space for community participation. A further challenge arises from current Monitoring and Evaluation methods. The ‘levels’ model of culture and development, which evolved from the Routemapping Culture and Development project by Creative Exchange, is seen as offering an opportunity for a more complex understanding of the relationship between culture, development and development communications. The review makes the point that adapting current modes of development communication to incorporate more culturally sensitive approaches will require greater commitment to community participation, and wider recognition of cultural issues among development actors." (Abstract) more