"After the completion of five successful years of media ministry and while proceeding into the sixth year, it was decided by the Tamil Nadu Bishops' Conference (TNBC) and the core team of Madha TV to make a study on the impact created by Madha TV and the expectation of its viewers so that we can pro ... ceed further more effectively in our media ministry [...] Rev. Dr. Christopher and his theam with lots of sacrificeand hard work have collected samples from 10,154 viewers from all walks of life, to make this survey more authentic and scientific." (Preface, page iii-iv) more

"In a nutshell, this research reveals that indigenous Tamil Christian satellite television channels [i.e., Angel TV, Aaseervatham TV, Madha TV, Power of God TV, Salvation TV] are liked by the Christian viewers. The viewers watch those channels for the gratifications of moral, psychological, and reli ... gious benefits. Therefore, the religious television channels have multiple responsibilities of gratifying the viewers morally, socially, culturally, and psychologically. This research makes a gentle recommendation to the Christians in Tamil Nadu that they may watch Tamil Christian religious channels to fulfil their religious, moral, psychological, social, cultural, educational, and family needs." (Page 238) more