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Cambodia: From Big Screen to Small
Broadcasting Board of Governors (BBG); Gallup (2014), 37 slides
"Cambodia is a country on the cusp of rapid media change. TV and radio remain the top media and main sources of news. Apolitical newcomer Hang Meas is top source with tabloid news, entertainment. But new media is gaining, fueled by widespread mobile use: almost all households have a mobile phone; yo
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Contemporary Media Use in Turkey
Broadcasting Board of Governors (BBG); Gallup (2014), 42 slides
"Turkish media market is highly sophisticated but media outlets are subject to severe political pressure. Young Turks are turning increasingly to the Internet and social media to compensate. Internet already rivals TV as key information source. Kurdish speakers use the same outlets as other Turks, b
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Pakistan: Audience Realities in an Unstable Media Landscape
Gallup; Broadcasting Board of Governors (BBG) (2014), 43 slides
"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels
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"Nationally, Turkish media consumers fall into three basic groups: About half (48.0%) tend to only watch TV news; about one-third (32.0%) mostly watch TV and use the Internet to get news, and two in 10 (20.0%) are “super users” who get news from a variety of media platforms. Super-users are more
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Contemporary Media Use in Egypt
Broadcasting Board of Governors (BBG); Gallup (2014), 32 slides
"Television is the dominant news medium in Ukraine. Almost all Ukrainians (96.8%) watch TV for news at least weekly, including 95.7% of Crimeans. The Internet has overtaken radio and print media as the second most dominant news source in the country, with about half (48.3%) going online for news at
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"Just 18.1% of Pakistanis say they follow current events about the country “a lot,” but almost half (47.7%) follow current events “somewhat.” About one-third report being less attentive, following current events “very little” (29.6%) or “not at all” (4.6%). Results trend upward with
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Media Use in Cambodia
Broadcasting Board of Governors (BBG); Gallup (2014), 2 pp.
"A majority (57%) of Cambodians say they watch TV news at least weekly, with urban residents considerably more likely than their rural counterparts to do so. Radio follows, used for news by 42,9% overall and equally prevalent in urban and rural areas. About one in 10 Cambodians overall now say they
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Contemporary Media Use in Russia
Broadcasting Board of Governors (BBG); Gallup (2014), 40 slides
A Snapshot of Life and Media Use in Vietnam: Findings from the World Poll
Gallup; Broadcasting Board of Governors (BBG) (2013), 53 slides
"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
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Global Hotspots: Media Use in Mali and Somalia 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 60 slides
"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39)
"S
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Media Use in Somalia 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"The majority of Somalis (65.6%) access news at least once per day. More than one in four Somalis (27.9%) share news daily or most days. Radio is the most popular means for obtaining news in Somalia, with more than four in five (83.9%) reporting they get news via radio at least once per week. More t
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"Bamako adults are avid news users; 92.5% say they receive news from television, radio, the Internet or newspapers at least once a week; 78.4% report they receive news from these sources at least once a day. Mobile phone, radio, and television ownership is widespread in Bamako. Nine in 10 Bamako adu
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Media Use in Vietnam 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
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Nigeria Media Use 2012: Digital Media Gap Shrinking, Popularity of Radio Undiminished
Broadcasting Board of Governors (BBG); Gallup (2012), 43 slides
"Digital media should be a part of any communications strategy for Nigeria. Previously ¡§underserved¡¨ groups entering the digital mainstream fast. Internet outreach should be mobile-centric. Take advantage of penchant for information-sharing. But don't forget the continued primacy of broadcast
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Media Use in Indonesia: Findings from the 2012 International Audience Research Project
Broadcasting Board of Governors (BBG); Gallup (2012), 41 slides
"Conclusions: Television remains the most important medium by far, both in terms of overall reach and as a news source. Internet access - heavily driven by mobile take-up - has reached critical mass, especially among key demographics. This phenomenon is national in nature and not just confined to mo
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BBG Research Series Briefing: Iran Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 30 slides
"State media will continue to play a critical role in Iran. The audience for external media platforms is large and will remain so absent any significant reforms in domestic media. Attitudes towards specific media outlets are rarely uni-dimensional, and few enjoy unqualified trust. Satellite TV remai
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Media Use in Zimbabwe 2012: Rise in Satellite Ownership, Internet Use
Broadcasting Board of Governors (BBG); Gallup (2012), 33 slides
"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)
Burma Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 2 pp.
"Despite the country’s long history of censorship, Burmese do not currently appear to be apathetic about news coverage. Almost half (47.5%) say they access some type of news – whether via radio, TV, Internet, newspapers, etc. – at least daily, and 78.5% do so at least once a week. Radio remain
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Media Use in Burma: Findings from the 2012 International Audience Research Project
Broadcasting Board of Governors (BBG); Gallup (2012), 52 slides
"Burma s media environment is underdeveloped and firmly anchored in old media, but changes have started. Radio is the most used media for entertainment and news in Burma, and domestic outlets have expanded rapidly in recent years. Television s growth in urban areas has been striking in recent years.
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