"This report is an introduction to establishing a Participatory Monitoring and Evaluation (PME) process to assist in the measurement of Communication for Social Change (CSFC) initiatives [...] The report's primary purpose is to support communication strategies based on CFSC principles when applied t ... o critical issues such as HIV/AIDS prevention and care. Yet the information contained in this report has broader applications to a variety of development concerns. After defining CFSC and the broad purpose of monitoring and evaluation, the report explains why a participatory approach to monitoring and evaluating CFSC is useful. It goes on to discuss key PME principles and "moments" or steps in establishing a PME process. Two "tools" are offered to help readers learn more about and discuss: (1) potential monitoring and evaluation questions and indicators; and (2) PME data collection techniques." (Summary). more