"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celebrity in building communities; how to leverage an individual supporter's social network; online marketing to ethnic and special interest communities; how to influence single-gift; web donors to become monthly donors; the opportunities and challenges of multi-channel marketing; why ePhilanthropy succeeds — seven pillars of e-success; connecting with planned gift donors and prospects; buttons and banners on company websites; and much more. Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success." (Publisher description)