"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb ... rity in building communities; how to leverage an individual supporter's social network; online marketing to ethnic and special interest communities; how to influence single-gift; web donors to become monthly donors; the opportunities and challenges of multi-channel marketing; why ePhilanthropy succeeds — seven pillars of e-success; connecting with planned gift donors and prospects; buttons and banners on company websites; and much more. Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success." (Publisher description) more

"Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manua ... l for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies." (Publisher description) more