"China’s efforts to use state media as a means to increase its soft power around the world have raised concerns in many quarters. With much fanfare in late 2016, China relaunched its global television network, formerly known as China Central Television, as a new global media brand, the China Globa ... l Television Network (CGTN). Despite extensive investment and active support from the highest levels of government, including President Xi Jinping, CGTN has had limited success in improving China’s international soft power standing. For many Western observers, it is CGTN’s association with the Chinese party-state which limits its ability to shape and influence the global discourse. However, it is CGTN’s internal organisational structure and culture which really inhibits its effectiveness as a soft power tool." (Abstract) more