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Negotiating ‘non-profit’: The survival strategies of the Sesame Workshop
Media International Australia, volume 163, issue 1 (2017), pp. 97-106
"Our study focuses on Sesame Street and sets out to examine how Sesame Workshop, as a ‘nonprofit’ organization targeting children, has been able to continuously transform and make itself relevant in a predominantly commercial children’s television landscape dominated by transnational ownership
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