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Decolonising Approaches to Users and Audiences in the Global South: Context, Theory and Method
London: Routledge (2026), xvii, 334 pp.
"Including original essays and contemporary case studies spanning Africa, Middle East, Latin America, and Asia, this book provides a nuanced double critique of both local and West‑centric approaches, pushing back against historically extractive audience research logics that have marginalised globa
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Media activism, artivism and the fight against marginalisation in the Global South: South-to-South communication
New York: Routledge (2023), 186 pp.
"This book analyses a South-to-South connection between media activists and artivists – artists who are activists – in the Global South. The authors, Andrea Medrado and Isabella Rega, emphasise the urgent need to engage in South-to-South dialogues in order to create more sustainable connections
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South-To-South Dialogues Between Brazilian and Kenyan Artivists: Decolonial and Intersectional Feminist Perspectives
Tapuya: Latin American Science, Technology and Society, volume 5, issue 1 (2022), 19 pp.
"In this article, we analyze experiences in which Brazilian and Kenyan artivists (artists who are activists) used animation to challenge colonial hierarchies that devalue Global Southern knowledges, histories, and stories. We draw from ethnographic observations, in-depth interviews, and artivists
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The Stepping Into Visibility Model: Reflecting on Consequences of Social Media Visibility – a Global South Perspective
Information, Communication & Society, volume 26, issue 2 (2021), pp. 405-424
"This article discusses activists’ need to reflect on how achieving social media visibility might translate into vulnerability. In order to provide activists with a tool for this reflection, the Stepping into Visibility Model has been developed and applied to two case studies: (a) an activist grou
...
