"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp ... aper circulation and readership continue to decline — even though newspapers have the highest quality content. The study also found that self-censorship is rife; media sustainability remains a key concern and media freedom has been deteriorating since 2017. To improve media performance in Kenya, three key gaps were identified for plugging. These are skills gaps (the knowledge media personnel need to perform their work effectively); resource shortages (the resources media entities need to execute their mandate); and policy gaps (an enabling environment for the media to thrive)." (Publisher description) more