Radio Programming: Tactics and Strategy
Boston et al.: Focal Press (1996), xiv, 191 pp.
Contains index
Signature commbox: 30-Management-E 1996
"A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers." (Publisher description)
1 The Basic Principles of Radio Programming, 1
2 Structuring Your Station and Creating Identity, 13
3 Positioning Your Station against the Competition, 25
4 Leading an Airstaff, 39
5 Music as a Programming Weapon, 63
6 News as a Programming Weapon, 77
7 Promoting Your Station, 95
8 Grading Your Programming Performance: What You Need to Know about Ratings, 113
9 Working with Your General Manager, 131
10 Working with Sales, 139
11 Working with Engineering, 151
12 The FCC and You, 165
13 Attaining Your Career Goals, 177
2 Structuring Your Station and Creating Identity, 13
3 Positioning Your Station against the Competition, 25
4 Leading an Airstaff, 39
5 Music as a Programming Weapon, 63
6 News as a Programming Weapon, 77
7 Promoting Your Station, 95
8 Grading Your Programming Performance: What You Need to Know about Ratings, 113
9 Working with Your General Manager, 131
10 Working with Sales, 139
11 Working with Engineering, 151
12 The FCC and You, 165
13 Attaining Your Career Goals, 177
