"[...] Radio is still the region’s most popular medium, especially in rural parts of the region where the majority of the population still live. The little advertisement revenue that still goes to media houses in the region lies in the hands of very few media outlets with a national reach. Most of ... these are entertainment-focused commercial radio stations. Most of the digital media revenue from advertisers go straight into the hands of big-tech corporations like Google, Facebook and Twitter. The little that remains is shared among social media influencers and fad bloggers. Smaller radio stations and digital publications in the region have been forced to find alternative models to finance their operations. These include partnerships with development agencies, non-governmental organisations (NGOs) and religious institutions. There are numerous opportunities in the digital space than those in legacy media – or traditional media (such as print and analogue broadcast media) – can still take advantage of to achieve sustainability. Paywalls, a model introduced by Kenya’s leading newspapers the Daily Nation and The Standard on their digital publications can be replicated across the region. The radio of the future will need to converge with digital media if it is to maintain its position as the most preferred medium." (Summary of findings, page 2-3) more