Transforming Lives: The Impactful Journey and Projects of Population Media Center-Ethiopia Over Two Decades. Volume I
Addis Ababa: Population Media center-Ethiopia (2024), vi, 66 pp.
Contains illustrations, acronyms pp. iii-iv
"PMC-E stands as a beacon of hope and enlightenment in the realm of radio programming, leveraging the power of entertainment to educate and inspire audiences across Ethiopia. Through a diverse array of radio serial dramas and talk shows, PMC-E has transcended traditional boundaries, reaching millions with messages of empowerment, and social change. In this collection, you will delve into the profound impact of PMC-E’s flagship projects, each meticulously designed to address pressing issues such as family planning, reproductive health, gender equality, HIV/AIDS prevention, and the eradication of harmful practices like Female Genital Mutilation (FGM) and Child Marriage. Through captivating storytelling and engaging narratives, PMC-E has sparked tangible behavioral changes and fostered community engagement on a scale that is truly remarkable. From the groundbreaking success of Yeken Kignit to the compelling storytelling of Sibrat, Nekakat, and beyond, each project highlighted in this compilation underscores the unwavering commitment of PMC-E to effecting positive change in Ethiopian society. Through rigorous research, audience engagement, and capacity-building initiatives, PMC-E has not only informed but also empowered individuals to challenge negative social norms, embrace change, and strive for a better future." (Preface)
Executive summary, 1
Introduction, 9
1 YEKEN KIGNIT Radio Serial Drama: A Catalyst for Social Transformation, 11
2 DHIMBIBA Radio Serial Drama: Unleashing the Power of Radio Serial Drama in Rural Ethiopia, 15
3 MENTA MENGED Radio Serial Drama for Social Transformation, 18
4 SIBRAT Radio Serial Drama: Empowering Communities and Changing Perspectives, 21
5 MIERAF Serial Radio Drama: Radio Possession, Media Habit Preference, and Practice, 24
6 NEKAKAT Radio Serial Drama: Transforming Communities, 27
7 Exploring PMC-E’s Additional Radio Serial Dramas, 33
7.1 MALEDA: Breaking Dawn on the Highway of Change, 33
7.2 YEREGEBU FETLOCH: Unveiling Hope Amidst Adversity, 33
7.3 YEBIRHAN ATSNAFAT: Illuminating Pathways to Progress, 34
8 YALALEKE GUZO Radio Talkshow, 35
9 MANO and HIMILO RADIO TALKSHOWS Combating Harmful Practices and Transform Communities, 38
10 Baby WASH and cholera prevention radio program and community mobilization campaigns, 42
11 Human-Interest Stories (HIs) Transforming Lives Through Population Media Center-Ethiopia Projects, 46
12 PMC-E RADIO TALK SHOW LISTENNING GROUPs: Pretest and posttest assessment, 50
13 The Role of Audience Monitoring Surveys in Strengthening Radio Talk Shows, 52
14 Ethiopian Women Lawyers Association (EWLA) Hotline (7711), 55
15 Deceleration of Amhara regional state, East GojJam Zone Administrative house of parliament, 56
16 FATWA DECLARATION AGAINST FEMALE GENITAL MUTILATION, 58
17 PMC-E Utilizes Social Media to Impact five Million People, 62
Introduction, 9
1 YEKEN KIGNIT Radio Serial Drama: A Catalyst for Social Transformation, 11
2 DHIMBIBA Radio Serial Drama: Unleashing the Power of Radio Serial Drama in Rural Ethiopia, 15
3 MENTA MENGED Radio Serial Drama for Social Transformation, 18
4 SIBRAT Radio Serial Drama: Empowering Communities and Changing Perspectives, 21
5 MIERAF Serial Radio Drama: Radio Possession, Media Habit Preference, and Practice, 24
6 NEKAKAT Radio Serial Drama: Transforming Communities, 27
7 Exploring PMC-E’s Additional Radio Serial Dramas, 33
7.1 MALEDA: Breaking Dawn on the Highway of Change, 33
7.2 YEREGEBU FETLOCH: Unveiling Hope Amidst Adversity, 33
7.3 YEBIRHAN ATSNAFAT: Illuminating Pathways to Progress, 34
8 YALALEKE GUZO Radio Talkshow, 35
9 MANO and HIMILO RADIO TALKSHOWS Combating Harmful Practices and Transform Communities, 38
10 Baby WASH and cholera prevention radio program and community mobilization campaigns, 42
11 Human-Interest Stories (HIs) Transforming Lives Through Population Media Center-Ethiopia Projects, 46
12 PMC-E RADIO TALK SHOW LISTENNING GROUPs: Pretest and posttest assessment, 50
13 The Role of Audience Monitoring Surveys in Strengthening Radio Talk Shows, 52
14 Ethiopian Women Lawyers Association (EWLA) Hotline (7711), 55
15 Deceleration of Amhara regional state, East GojJam Zone Administrative house of parliament, 56
16 FATWA DECLARATION AGAINST FEMALE GENITAL MUTILATION, 58
17 PMC-E Utilizes Social Media to Impact five Million People, 62
