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Information Pathways in BARMM: Audience Habits, Trust, and Disinformation Risks

"Respondents in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) navigate a hybrid information environment in which traditional media, digital platforms, and interpersonal networks all play important roles. Television remains a widely preferred source of news, particularly for information perceived as important or consequential, while Facebook has become a central gateway to everyday news. Family members, community leaders, religious leaders, and other interpersonal networks complement these media by providing additional information and helping respondents verify what they encounter. Rather than relying on a single channel, respondents draw on different combinations of sources depending on the type of information they seek and the circumstances in which they access it.
This information environment is also uneven. Differences in internet access, internet use, preferred news sources, and election information pathways are more evident across age groups and study areas than by gender. Younger respondents generally rely more on digital platforms, whereas older respondents depend more heavily on television while drawing on broader combinations of television, radio, digital, and interpersonal sources. The balance between these information pathways also varies across the seven study areas, underscoring that BARMM respondents do not constitute a single, uniform audience. Gender differences appear in some measures but are generally less pronounced than those associated with age and study area." (Conclusion, page 18)
"The study draws on responses from 419 respondents across seven areas in BARMM: Basilan, Sulu, Tawi-Tawi, the Special Geographic Area (SGA), Lanao del Sur, Maguindanao del Norte, and Maguindanao del Sur. Because the study was designed to generate indicative audience insights, the respondent profile is presented to help contextualize the findings rather than to represent BARMM demographically." (Methodology, page 3)
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Key insight 1: A hybrid information ecosystem, 4
Key insight 2: Uneven access shapes information habits, 6
Key insight 3: Key insight 3: Facebook as a key gateway, but not the whole system, 8
Key insight 4: Practical and public-service information needs, 10
Key insight 5: Mixed views on media representation, 11
Key insight 6: Trust shaped by credibility, access, familiarity, and perceived impartiality, 12
Key insight 7: High election information needs during the 2024 research period, 13
Key insight 8: Mis- and disinformation is widely encountered, but awareness and confidence vary, 15
Conclusion, 18
Recommendations, 20