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Methods applied
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Designing Messages for Development Communication: An Audience Participation-Based Approach
New Delhi; London: Sage (1991), 211 pp.
"This book focuses on designing audience-responsive messages for use in developing countries. Author Bella Mody explains an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. The introductory background against which the author review
...
Music at the Margins: Popular Music and Global Cultural Diversity
London: Sage (1991), xiv, 312 pp.
Communication for Development in the Third World: Theory and Practice
London: Sage (1991), 292 pp.
Transnational Communications: Wiring the Third World
London: Sage (1991), xv, 327 pp.
Communicating for Peace: Diplomacy and Negotiation
London: Sage (1990), 247 pp.
Communication and Indian Agriculture
New Delhi: Sage (1989), 319 pp.
The Mass Media and Village Life: An Indian Study
New Delhi: Sage (1989), 286 pp.
India's Information Revolution
London: Sage (1989), 244 pp.
Reporting a Revolution: The Iranian Revolution and the NIICO Debate
London: Sage (1989), 203 pp.
Super Media: A Cultural Studies Approach
London: Sage (1989), 282 pp.
Mass Media Religion: The Social Sources of the Electronic Church
London: Sage (1989), 251 pp.
World Families Watch Television
London: Sage (1988), 264 pp.
Media and Politics in Latin America: The Struggle for Democracy
London; Newbury Park: Sage (1988), xiv, 193 pp.
The Television News Interview
London: Sage (1987), 160 pp.
Broadcasting in India
New Delhi: Sage (1987), 210 pp.
Evaluator's Handbook
Newbury Park: Sage (1987), 159 pp.
Practical Evaluation
London: Sage (1982), 318 pp.
Electronic Colonialism: The Future of International Broadcasting and Communication
Beverly Hills, Calif.: Sage (1981), 259 pp.
"Much of the writings about the New World Information Order (NWIO) is heated, with rhetoric by the Western industrialized nations and the Third World countries governed by their differing viewpoints in the context of their disparate pasts and conflicting philosophies. McPhail approaches the debate w
...
Public Communication Campaigns
Beverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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