"Segmented media audiences often reflect deeper divides within a society. As the relationship between race and class is dynamically changing in South Africa, I investigate to what extent students from different racialised and socio-economic backgrounds differ in their media consumption habits. I con ... ducted a survey (n = 1221) and two focus group interviews (N = 14) at a relatively integrated and prestigious university. Bi- and multivariate analysis revealed that both race and socio-economic background genuinely affected the formation of consumption habits. Students from all groups used local journalistic products, but white students rarely consumed local entertainment productions. Among students from stronger socio-economic backgrounds, consumption preferences converged towards a global entertainment orientation, with types of schooling being more influential than household income. I discuss language barriers, physical access, the relatability of global/local media content, and peer group dynamics as potential underlying mechanisms." (Abstract) more

"Only a target-group oriented, sustainable and integrated development approach can improve long-term participation possibilities – and therefore people’s living conditions – in our partner countries. This approach ranges from the qualification of media content producers, to media legislation a ... nd to the public’s access to all aspects of the media system. To achieve this goal, media development also aims to maximize the synergy effects offered by the media in projects spanning almost all branches of development cooperation." (Abstract) more