Studio Kalangou's Audience
Fondation Hirondelle; Studio Kalangou (2023), 2 pp.
"Studio Kalangou was created by Fondation Hirondelle in 2016 to give the people of Niger access to reliable information on the situation in their country. It broadcasts news, features and debates daily in five languages (French, Tamasheq, Fulfuldé, Haussa, Zarma). An audience survey in 2023 showed that radio remains the most popular way of getting information, ahead of television, in Niger outside the capital Niamey. In 2023, Studio Kalangou had 3.4 million listeners per week. Its weekly audience grew by a remarkable 30% compared to 2020, from 12.1% to 42%. Studio Kalangou's programmes are broadcast by a network of partner radio stations in all regions of Niger. Since 2020, this network has grown to include 52 private and community radio stations and seven television stations, covering a potential 70% of the country's population. The number of followers on Studio Kalangou's various social networks has also increased. By the end of 2023, it had over 110,000 followers on Facebook and 11,500 subscribers on X (Twitter), with its reputation growing. The programmes are also followed by the Niger diaspora, which accounts for 50% of visitors to the Studio Kalangou website. Among listeners, 55% recommend the Studio's programmes to friends and family. The level of trust in Studio Kalangou programmes is high, with 74% of listeners saying they trust the information content to be true. A total 92% of Studio Kalangou listeners consider its programmes to be “indispensable” or “useful” for them. This compares with 66% in 2020." (Page 1)