Studio Tamani's Audience
Fondation Hirondelle; Studio Tamani (2023), 2 pp.
"Created by Fondation Hirondelle in 2013, Studio Tamani broadcasts news, magazine and debate programmes in 5 languages (Bambara, Peulh, Tamasheq, Sonrhai and French), acting as a link between the main regions of the country (South, Centre and North). Its main objective is to provide the people of Mali with reliable, unbiased information, and encourage dialogue to find consensual solutions to conflicts affecting the country. Although television is the most popular medium in urban areas, radio is the leading medium in rural areas, due to the lack of infrastructure for audio-visual media. In 2023, Studio Tamani counted 3.4 million listeners per week. Studio Tamani’s programmes are broadcast through a network of 85 radio stations and 3 television partners, covering 95% of the country." (Page 1)
"Methodology: The audience research was carried out in February 2023 by IMMAR on a sample of 2,905 people aged 15 and over. Respondents were interviewed face-to-face in eight cities acriss
Mali: Bamako/Koulikoro, Kayes, Sikasso, Ségou, Mopti, Gao and Timbuktu, using representative samples per city. It used the quota method according to sociodemographic criteria: gender, age, socioprofessional category and level of education. The margin of error is 1.8%." (Page 1)
Mali: Bamako/Koulikoro, Kayes, Sikasso, Ségou, Mopti, Gao and Timbuktu, using representative samples per city. It used the quota method according to sociodemographic criteria: gender, age, socioprofessional category and level of education. The margin of error is 1.8%." (Page 1)