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"Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there ... more
"This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces a new model – The EPIG Model (Engagement-Participation-Information*Generation) – to study how different generational cohorts’ e ... more