Publishing for Profit is all about the business side of publishing. It focuses on managerial organization (e.g. defining market niches, budgeting, cash flow) and functional organization strategies and techniques (e.g. editorial process management, sales, subsidiary rights, fulfilment). A special cha ... pter is dedicated to returns, and the expanded fourth edition covers electronic publishing and marketing quite substantially. Clearly written, and with a lot o practical examples, this is an excellent source for the managerial aspects of book publishing. more