"This toolkit is designed to help USAID projects and other implementing organizations use interactive radio to augment the traditional agricultural extension services they are providing. In addition, it aims to provide practitioners with a foundational understanding of what is needed to create compe ... lling radio programming. It is important to stress that this toolkit does not assume that radio is the most appropriate solution for disseminating agricultural information. Rather, given the fact that radio continues to be the most readily accessible communication tool in much of sub-Saharan Africa, this toolkit aims to enable practitioners to develop a more systematic approach to using interactive radio as one medium through which they share information with farmers." (Introduction) more

"Using low-Cost videos within your agricultural development project can be an effective way for increasing the scale of your activities by leveraging the expertise of local experts and farmers for a broader audience. Since the videos may be created in the field by your staff, the cost will be lower ... than professionally produced videos, and the turnaround time from concept to final product will likely be much faster. Given the cost and time benefits, you will also likely be able to create many more videos than you would be able to do otherwise. Also, if you find that one of your videos is not having the desired impact, it is much less expensive to create a newer, more effective video than it would be using a professional videographer. Last, producing videos with local stakeholders will likely increase local ownership of content, empower local farmers by giving them a voice, and increase local exposure to ICT tools." (Introduction, page ix-x) more