Science Communication for Scientists: Linking Strategy with Creativity, Practice, and Respect
London; New York: Routledge (2026), viii, 256 pp.
Contains index
ISBN 978-1-00-349393-8 (ebook); 978-1-03-279733-5 (pbk); 978-1-04-044467-2
"Developed by leading science, health, and risk communication scholars, the book provides a clear, research-informed approach to communicating with audiences across the scientific community and broader society. Readers explore how to put theory into practice through classroom-tested activities, international real-world examples, and thoughtful practice-oriented assignments. These tools help students to create audience-centered communication strategies, build habits of ethical and intentional engagement, and engage with a wide range of audiences, ultimately developing greater alignment between science and society. It prepares students to be more effective communicators and works to define science communication education by integrating practice with evidence and reflection." (Publisher description)
Introduction: Why Should Scientists Communicate? 1
SECTION I: STRATEGY, RESEARCH, AND AUDIENCES
1 Why Are You Communicating? Starting with Strategy, 17
2 Zooming in on Strategy: Unpacking Goals and Objectives, 30
3 Who’s Your Audience? 47
SECTION II: BUILDING YOUR COMMUNICATION MUSCLES. KEY TACTICS, COMPETENCIES, AND SKILLS FOR SCIENCE COMMUNICATION
4 Designing Effective Messages, 65
5 Tell Me a Story! 85
6 The Role of Visuals in Science Communication, 101
SECTION III: CHANNELS
7 Communicating in Person, 117
8 Communicating in Writing, 134
9 Communicating through Social Media, 149
10 Communicating with Journalists and Media Professionals, 165
11 Communicating with Policymakers, 185
12 Communicating through Events, 201
13 Communicating on Teams, 219
14 Conclusion: Ethical Considerations and Encouragement to Practice, 237
SECTION I: STRATEGY, RESEARCH, AND AUDIENCES
1 Why Are You Communicating? Starting with Strategy, 17
2 Zooming in on Strategy: Unpacking Goals and Objectives, 30
3 Who’s Your Audience? 47
SECTION II: BUILDING YOUR COMMUNICATION MUSCLES. KEY TACTICS, COMPETENCIES, AND SKILLS FOR SCIENCE COMMUNICATION
4 Designing Effective Messages, 65
5 Tell Me a Story! 85
6 The Role of Visuals in Science Communication, 101
SECTION III: CHANNELS
7 Communicating in Person, 117
8 Communicating in Writing, 134
9 Communicating through Social Media, 149
10 Communicating with Journalists and Media Professionals, 165
11 Communicating with Policymakers, 185
12 Communicating through Events, 201
13 Communicating on Teams, 219
14 Conclusion: Ethical Considerations and Encouragement to Practice, 237
