"Previous research on political communication on Russia’s most popular social network VK has concluded that most users avoid news by not following legacy-news accounts. In this study, we expand the universe of scrutinized accounts with the mostfollowed non-legacy-news accounts (>100,000 followers)
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that regularly publish what we theorize to be ‘explicitly political content’ (EPC; N = 355). We delineate a typology of six types of EPC accounts, calculate their aggregate follower counts, and determine how many of them were still (1) accessible from Russia and (2) publishing Kremlin-critical content in October 2022. Our findings indicate that non-critical accounts attracted 26 times more followers than Kremlin-critical accounts. Entertainmentfocused EPC accounts had seven times more followers than legacy-news accounts. As a result, they became the primary means through which non-critical EPC reached news-avoidant mass audiences. We identify three dimensions through which autocrats can interweave propaganda and entertainment and highlight promising research paths." (Abstract)
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"As the Russian invasion of Ukraine erupted, the country’s authorities declared a war on Western social media as well. In March, such social media giants as Facebook, Twitter, and Instagram were blocked in Russia, giving their local competitor—named VK—a virtual monopoly in the country. Millio
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ns of Russian Facebook and Instagram users have flocked to this social network. Though VK may seem similar to Facebook, it is drastically different due to its proximity to the Russian government. The article examines the core peculiarities of VK and the risks its users may face, especially, in the context of war." (Abstract)
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