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La communication stratégique pour la construction de la paix un guide de formation

Oscar Bloh

Brussels; Washington, DC: Search for Common Ground (2010), 48 pp.

"Ce guide est destiné à des facilitateurs, qui enseignent la communication stratégique à des professionnels des médias et à des représentants de gouvernements pour atteindre des objectifs de développement. Il a pour but d’améliorer les compétences des professionnels des médias et des d� ... more

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Building Public Support for Anti-Corruption Efforts: Why Anti-Corruption Agencies Need to Communicate and How
Key Guides

Elaine Byrne, Anne-Katrin Arnold, Fumiko Nagano

Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP); United Nations Office on Drugs and Crime (UNODC) (2010), 63 pp.

"This paper provides a practical overview of how an agency may work with the media to win the support of the public in the fight against corruption. The first part explains why anti-corruption agencies need to take the media particularly seriously, how the media communicate, and what effects they ha ... ve on the public. Case studies illustrate all of these points—showing, for instance, how the media can distort the reality of corruption by following their own preformed perceptions of a corruption case. Government agencies can set things straight only by providing sufficient and clear information, and by working closely with the media to ensure the message is accurate. The second part of the paper focuses on the role of public opinion in the fight against corruption. Public opinion can be a powerful tool in promoting an agency’s work—or in bringing about its downfall. If citizens misunderstand the issue, they are unlikely to support the fight against corruption. But if public opinion is in favor of an anti-corruption agency the people are able to change their country’s culture. The media can shape public opinion and, most of all, change norms about corruption. Here is an example: Communication campaigns can show that it not only is illegal to pay bribes to public officials, but also is immoral and does real harm to the community. This message can encourage the public to change the expectation of bribes and to resist demands for them—one more step in the fight against corruption. In India, for instance, anti-corruption efforts led to the printing of the “zero-rupee” note with a picture of Gandhi on its face. These notes were given to bribe seekers to shame them. In the context of public opinion, it also is important that anti-corruption agencies understand the role of journalism and the conditions under which journalists work. Their reporting directly influences the perceptions and opinions of the public. Because of economic and other pressures, journalists often tend to simplify or dramatize stories—and that can produce the wrong perceptions among their audiences. Again, this paper provides real-world stories that show the impact of journalism on public opinion." (Introduction, pages 1-3) more

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Strategic Communication for Peacebuilding: A Training Guide

Oscar Bloh

Brussels; Washington, DC: Search for Common Ground (2010), 48 pp.

"This guide is for trainers of media workers and government officials in the strategic communication of major development objectives. It is intended to improve the skills of media practitioners and policy makers by helping them create and disseminate policy information in ways which are accessible t ... o different constituents. It also highlights the importance of giving citizens space to react, comment and interact with policy decisions in real and creative ways. As such the guide is at the centre of a regional project set up by the conflict transformation NGO Search for Common Ground (www.sfcg.org), and supported by the Ministry of Foreign Affairs of the Finnish Government. The project, 'Radio: A Platform for Peacebuilding (RAPP)', which includes the website www.radiopeaceafrica.org, covers seven West and Central African countries. The project's overall objective is, to improve the population's access to information about policies and decisions that affect their lives [...] The RAPP project has undertaken media sector mappings in the seven countries. Media sector mapping (MSM) is a tool that identifies how information is generated and communicated to citizens and how they in turn use this information to participate in the implementation of government policies. The findings of the MSMs suggest that few governments are successfully communicating their major development policies to the citizens. They therefore run the risk that the policies will never take hold, and the essential reforms will not occur, so increasing the risk of conflict. Once citizens are able to become involved in policy decisions and programmes which affect their lives, rather than being viewed and treated as the simple (and grateful) recipients of largesse from above, these policies take on a more meaningful existence - one in which strategies are created, and decisions are made by the people who are most affected by them. In this model strategic communication becomes a key component of the development process, meaning that communication is a dialogue, from the government to the people and from the people to government (vertical communication), as well as allowing for communication across society from one community to another (horizontal communication)." (Introduction) more

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Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media

Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks

San Francisco: Jossey-Bass, 2nd ed. (2008), xxii, 177 pp.

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Strategische Kommunikationsplanung

Peter Szyszka, Uta-Micaela Dürig (eds.)

Konstanz: UVK (2008), 256 pp.

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Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure Projects

Daniele Calabrese

Washington, DC: World Bank (2008), vii, 43 pp.

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Are We There Yet? A Communications Evaluation Guide

Edith Asibey, Toni Parras, Justin van Fleet

Communications Network; Asibey Consulting (2008), 37 pp.

"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins ... more

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Elaborando proyectos de comunicación para el desarrollo

Silvina Chemen (ed.)

Buenos Aires: UNICEF Oficina de Argentina (2006), 64 pp.

"Los proyectos de desarrollo, en tanto acciones tendientes a poner en práctica los derechos humanos, requieren de intervenciones que tengan en cuenta la participación de las personas. Estos modelos participativos no pretenden únicamente lograr mejores resultados, sino convertirse en herramientas ... more

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Strategic Communication for Sustainable Development: A Conceptual Overview

Manfred Oepen

Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2006), 61 pp.

"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo ... more

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Comunicación sobre el cambio climático: Manual para su planificación y práctica en América Latina

Marco A. Encalada

Quito: Cooperación OICOS; PNUMA (2005), 128 pp.

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Communicación y desarrollo local: Cuaderno de consulta

Marisol Castañeda

Lima: Calandria (2005), 127 pp.

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Storytelling: Branding in Practice

Klaus Fog, Christian Budtz, Baris Yakaboylu

Berlin, Heidelberg: Springer (2005), 238 pp.

"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res ... more

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Strategic Communication for Rural Development

Fabio Maria Santucci

Communication for Sustainable Development in Operation Unit; Development Communication Division; External Affairs Vice-Presidency; World Bank (2005), 111 pp.

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Involving the Community: A Guide to Participatory Development Communication

Guy Bessette

Ottawa; Penang: International Development Research Centre (IDRC); Southbound (2004), viii, 154 pp.

"This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the followin ... more

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Participatory Communication Strategy Design: A Handbook

Paolo Mefalopulos, Chris Kamlongera

Rome: FAO, 2nd ed. (2004), 111 pp.

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Making the News: A Guide for Activists and Nonprofits

Jason Salzman

Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.

"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or ... more

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The Experience with Community Telecentres

Florence Ebam Etta, Sheila Parvyn-Wamahiu (ed.)

Ottawa; Dakar: International Development Research Centre (IDRC); Council for the Development of Social Science Research in Africa (CODESRIA) (2003), 193 pp.

"Volume 2 examines the setting, operations, and effects of community telecentres. It describes the telecentre experiences of a variety of local and often rural communities, exploring the management structures and mechanisms that have been established to support these telecentres. The book provides p ... more

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Barrio Galaxia: Manual de Comunicación Comunitaria

Eduardo Balán, Diego Jaimes, Hernán Alegría, Néstor Borri

Buenos Aires: Centro Nueva Tierra, Programa de Desarrollo de Recursos de Comunicación de Organizaciones Sociales, 2nd ed. (2002), 96 pp.

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Public Communication Programmes for Privatization Projects: A Toolkit for World Bank Task Team Leaders and Clients

Washington, DC: World Bank (2002), 74 pp.

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Manual para el diseño participativo de estrategias de comunicación

Lilliana León Zúñiga, Seidy Salas Viquez, Sandra Salazar Vindas, Juan Carlos Cruz Barrientos

Sabanilla (CR): Centro de Comunicación Voces Nuestras (2002), 80 pp.

Building Public Support for Anti-Corruption Efforts: Why Anti-Corruption Agencies Need to Communicate and How Key Guides

Building Public Support for Anti-Corruption Efforts: Why Anti-Corruption Agencies Need to Communicate and How
Key Guides