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Strategic Communication for Peacebuilding: A Training Guide
Brussels; Washington, DC: Search for Common Ground (2010), 48 pp.
"This guide is for trainers of media workers and government officials in the strategic communication of major development objectives. It is intended to improve the skills of media practitioners and policy makers by helping them create and disseminate policy information in ways which are accessible t
...
Comunicación estratégica: Valor agregado para una ONG. Caso testigo: Vecinos por la Carta y su incidencia en la reforma de la Carta Orgánica de Bariloche
Buenos Aires: Vecinos por la Carta; Avina (2010), 141 pp.
"Para los que trabajamos en la Representación Patagonia de la Fundación AVINA Argentina fue una oportunidad extraordinaria poder acompañar, muy próximos, a un puñado abierto y generoso de ciudadanos de San Carlos de Bariloche que decidió incidir directamente en el proceso de la reforma de su C
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La communication stratégique pour la construction de la paix un guide de formation
Brussels; Washington, DC: Search for Common Ground (2010), 48 pp.
"Ce guide est destiné à des facilitateurs, qui enseignent la communication stratégique à des professionnels des médias et à des représentants de gouvernements pour atteindre des objectifs de développement. Il a pour but d’améliorer les compétences des professionnels des médias et des d
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Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure Projects
Washington, DC: World Bank (2008), vii, 43 pp.
Strategische Kommunikationsplanung
Konstanz: UVK (2008), 256 pp.
Are We There Yet? A Communications Evaluation Guide
Communications Network; Asibey Consulting (2008), 37 pp.
"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins
...
Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media
San Francisco: Jossey-Bass, 2nd ed. (2008), xxii, 177 pp.
Strategic Communication for Sustainable Development: A Conceptual Overview
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2006), 61 pp.
"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
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Elaborando proyectos de comunicación para el desarrollo
Buenos Aires: UNICEF Oficina de Argentina (2006), 64 pp.
"Los proyectos de desarrollo, en tanto acciones tendientes a poner en práctica los derechos humanos, requieren de intervenciones que tengan en cuenta la participación de las personas. Estos modelos participativos no pretenden únicamente lograr mejores resultados, sino convertirse en herramientas
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Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
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Communicación y desarrollo local: Cuaderno de consulta
Lima: Calandria (2005), 127 pp.
Participatory Communication Strategy Design: A Handbook
Rome: FAO, 2nd ed. (2004), 111 pp.
Involving the Community: A Guide to Participatory Development Communication
Ottawa; Penang: International Development Research Centre (IDRC); Southbound (2004), viii, 154 pp.
"This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the followin
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The Experience with Community Telecentres
Ottawa; Dakar: International Development Research Centre (IDRC); Council for the Development of Social Science Research in Africa (CODESRIA) (2003), 193 pp.
"Volume 2 examines the setting, operations, and effects of community telecentres. It describes the telecentre experiences of a variety of local and often rural communities, exploring the management structures and mechanisms that have been established to support these telecentres. The book provides p
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Making the News: A Guide for Activists and Nonprofits
Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.
"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or
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Public Communication Programmes for Privatization Projects: A Toolkit for World Bank Task Team Leaders and Clients
Washington, DC: World Bank (2002), 74 pp.
Manual para el diseño participativo de estrategias de comunicación
Sabanilla (CR): Centro de Comunicación Voces Nuestras (2002), 80 pp.
