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Public Diplomacy, Cultural Diplomacy
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NGOs & Civil Society Organizations: Communication Strategies & Practices
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"Das Handbuch bietet die erste Gesamtübersicht aller wesentlichen Felder der globalen Kommunikation in organisierten Sozialsystemen (Massenmedien, Politik, Wirtschaft, Zivilgesellschaft) und Lebenswelten (Netzgemeinschaften, Kleingruppen, Individuum) auf einer einheitlichen und interdisziplinären ... more
"International non-governmental organisations (INGOs) have long been recognised as major contributors to the construction of Africa's image in the West through their impact stories, fundraising and advocacy campaigns. Yet although there has been considerable academic inquiry into these messages, res ... more

Die internationale Öffentlichkeitsarbeit von NGOs im 21. Jahrhundert

In: Handbuch NGO-Kommunikation
Nadine Remus; Lars Rademacher (eds.)
Wiesbaden: Springer VS (2018), pp. 343-364
"Dieser Beitrag gibt einen Überblick über relevante Ansätze und Erkenntnisse zur Koordination und Organisation internationaler PR von NGOs. Darüber hinaus werden Befunde einer empirischen Studie vorgestellt, in der die Öffentlichkeitsarbeit internationaler NGOs vor dem Hintergrund der generisch ... more
"This book provides the first comprehensive examination of the issues and politics of NGO accountability across all sectors and internationally. It offers an assessment of the key technical tools available including legal accountability, certification and donor-based accountability regimes, and ques ... more