"Das Handbuch bietet die erste Gesamtübersicht aller wesentlichen Felder der globalen Kommunikation in organisierten Sozialsystemen (Massenmedien, Politik, Wirtschaft, Zivilgesellschaft) und Lebenswelten (Netzgemeinschaften, Kleingruppen, Individuum) auf einer einheitlichen und interdisziplinären
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theoretischen Basis." (Verlagsbeschreibung)
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"International non-governmental organisations (INGOs) have long been recognised as major contributors to the construction of Africa's image in the West through their impact stories, fundraising and advocacy campaigns. Yet although there has been considerable academic inquiry into these messages, res
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earch focusing on the editorial processes that produce them is still limited. Moreover, the few studies that exist tend to focus on the finished products as seen at the INGOs' Western headquarters. This is particularly curious, given that most of these stories originate from the INGOs' fields of operation in the Global South and are initially collected, written and edited by communication staff in national offices. This paper explores the various editorial power centres in the INGO story production process from the perspectives of global South staff. Based on data collected from five INGOs operating in East Africa, the paper draws three key conclusions: that INGO editorial processes are dynamic, contested and heterogeneous, field office staff possess underappreciated agency in the story editing process, and the extent to which INGOs can be said to speak on behalf of those they claim to help is in part linked to the amount of agency that communication staffers in the global South possess." (Abstract)
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"Dieser Beitrag gibt einen Überblick über relevante Ansätze und Erkenntnisse zur Koordination und Organisation internationaler PR von NGOs. Darüber hinaus werden Befunde einer empirischen Studie vorgestellt, in der die Öffentlichkeitsarbeit internationaler NGOs vor dem Hintergrund der generisch
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en Prinzipien exzellenter globaler Public Relations untersucht wurde. Eine Online-Befragung von leitenden Kommunikationsverantwortlichen in NGOs ergab zwei Exzellenz-Cluster (exzellente und nicht-exzellente NGOs) und vier Cluster von NGOs mit unterschiedlichen Zentralisierungsgraden ihrer PR-Funktion. Die Ergebnisse zeigen, dass exzellente NGOs mehr Ressourcen für ihre Öffentlichkeitsarbeit aufwenden und häufiger als nicht-exzellente NGOs den kulturellen Kontext in ihre Kommunikationsprogramme einbeziehen." (Zusammenfassung)
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"This book provides the first comprehensive examination of the issues and politics of NGO accountability across all sectors and internationally. It offers an assessment of the key technical tools available including legal accountability, certification and donor-based accountability regimes, and ques
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tions whether these are appropriate and viable options or attempts to 'roll-back' NGOs to a more one-dimensional function as organizers of national and global charity. Input and case studies are provided from NGOs such as ActionAid, and from every part of the globe including China, Indonesia and Uganda." (Publisher description)
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