"The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early
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stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders’ perspectives on the reforms, which influences stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative—for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives—from policy reform, to country and donor partnership agreements, to sectoral reforms." (Back cover)
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"Building on the experience of many different agencies, this book provides a comprehensive discussion of the difficulties, dilemmas and opportunities of understanding the outcomes of social development programmes and projects. The book shows that while there are no easy solutions to evaluating impac
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t, a range of methods and approaches can be employed in order to provide an adequate understanding of social change. Case studies are presented of how NGO's have succeeded in evaluating these complex social processes within the constraints imposed by resources, staff skills, existing monitoring and requirements and external pressures. The book illustrates genuine, innovative attempts to bring the rhetoric of evaluating impact into the reality of ongoing development programmes." (Catalogue Intermediate Technology Publications 2000)
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