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The Role of Broadcasting in Rural Communication

Josef Eschenbach

Bonn: Friedrich-Ebert-Stiftung (FES) (1977), 148 pp.

"The title of this book raises expectations that are hardly fulfilled. One wonders again and again which target group the author had in mind when writing his work: it seems too impractical for practitioners and too unsound for theorists. For example, many of the names and authors cited lack bibliogr ... aphical information, which is also missing from the summarised bibliography (e.g. Levin, Hruschka). Important works that would appeal to practitioners in particular, such as Ralph Milton's Broadcasting Handbook (cf. CS 2:1969,182), are completely absent, not to mention books on fundamental considerations such as the works of Paulo Freire. The use of the so-called mass media in the development process is not as simple and unproblematic as the author suggests in his introduction. Broadcasting is hardly the miracle cure that people would like to make it out to be, and especially in the case of the frequently cited German projects of this kind, some questions must be asked about the consideration of existing indigenous, cultural, social and communicative values, which must also be taken into account when introducing modern means of communication. For example, is the role of the "change agent" really so important or is two-way communication not much more decisive for the development process (page 39 ff)? Some questions need to be asked. One has the impression that the whole book is too "German", which is probably also due to the fact that some passages have obviously been translated from German into English. Perhaps some of the unevenness is also due to the fact that various radio stations were asked to contribute to the book (e.g. Deutsche Welle, Südfunk, Canadian Broadcasting Corporation). Some aid organisations would be happy if the ACPO (- Sutatenza) radio school in Colombia could finance itself "mostly from advertising" (Page 56). But why are there no bibliographical references here either, such as to Musto's work (Berlin 1968) or to publications on such experiments in other continents (e.g. Neurath for India)? Bibliographical references to the Indonesian model by Salmon Padmanagara (page 87) would be welcome, as they are to many others. Maletzke's clear contribution (from page 105) on the evaluation of projects is a pleasant surprise. Some would have liked this section to be more detailed and the entire book to have some of its clarity." (translation from a review by Franz Josef Eilers in: Communicatio Socialis, vol. 12, 1979, nr. 1, pages 83-84) more

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Book development in national communications and planning

Romesh Thapar

Karachi: UNESCO Regional Centre for Book Development in Asia and the Pacific (Pakistan) (1975), 113 pp.

"This publication, entitled Book Development in National Communications and Planning, comprises of a basic paper on the role of National Book Development Councils in overall national communication policies and development planning and the two studies on which it is based, namely, Books for the Rural ... more

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WorldCat (37)

Communications in Kenya: A background for communication research in rural areas

Th. H. Oltheten

The Hague: Netherlands Minister for Development Cooperation; Government of the Republic of Kenya (1973), 160 pp.

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WorldCat (31)

Applied communication in developing countries: Ideas and observations

Andreas Fuglesang

Uppsala: Dag Hammarskjöld Foundation (1973), 124 pp.

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WorldCat (43)

Mass Media Exposure and Modernization among Colombian Peasants

Everett M. Rogers

Public Opinion Quarterly, volume 29, issue 4 (1966), pp. 614-625

"This is a study of mass media exposure of peasants in five Colombian villages. It relates this exposure to prior literacy, education, social status, age, and cosmopoliteness, and measures its consequences in terms of empathy, innovativeness, political knowledge, achievement, and aspiration." (Abstr ... more

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The Mass Media in an Underdeveloped Village

Paul J. Deutschmann

Journalism Quarterly, volume 40, issue 1 (1963), pp. 27-35

"Even at the lowest level of development of a small village of the Andes, in Colombia, some people receive information from the modern mass media — The author thinks that the process of building up an audience may be fundamentally the same as in the United States, despite the difference in the cul ... more

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WorldCat (29)

Communication Problems of Underdevelopment: Cheju-do, Korea

A. Garver

Public Opinion Quarterly, volume 26, issue 4 (1962), pp. 613-625.

"The dispersion of rural populations is an obvious impediment to rapid and frequent communication, but there are many other circumstances that create problems for even the more modern communication media. Here is a report of observations of an underdeveloped area in which recent historical events an ... more

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WorldCat (32)

La Prensa Escrita (Diarios) en América Latina

Quito: CIESPAL (1960), 115 pp.

"Estudio cuantitativo de los diarios más importantes de América Latina - estudio de la concentración de diarios y su distribución en zonas urbanas y rurales." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1779, topic code ... more

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The Passing of Traditional Society: Modernizing the Middle East

Daniel Lerner

Lucille W. Pevsner (assist.)

New York; London: Free Press; Collier-Macmillan (1958), xiii, 466 pp.

"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla ... more