"An online survey was conducted in which participants were exposed to one of 16 mock emergency warnings about either a bushfire or a riverine flood and were then asked a series of questions relating to their demographic characteristics, message comprehension and effectiveness, threat appraisal, copi
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ng appraisal, protection motivation and maladaptive coping behaviour. Mock emergency warnings were developed using existing end-user emergency warnings to improve realism and maximise the usefulness of the findings, as well as building on previous QUT-conducted BNHCRC research (see Greer et al., 2019). A total of 2,482 Australians living across all states and territories were recruited to participate in the research. Participants were recruited by the Market Research firm Dynata. Approximately 150 participants responded to each of the 16 stimuli. Overall, the research results show that adding colours and/or icons to the Evacuate Now (Bushfire) message creates improvements, albeit small ones, in message comprehension, effectiveness, perceived probability and perceived self-efficacy. The other three messages showed no improvement (or loss) in message comprehension, effectiveness, threat appraisal, or coping appraisal as a result of adding colours and/or icons." (Abstract)
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"Dieses Werk ist das Ergebnis von Untersuchungen, die das Institut für Publizistik der Universität Mainz in Zusammenarbeit mit dem Institut für Desmoskopie Allenbach im Auftrag der Pressestiftung durchgeführt hat. Es fasst den gegenwärtigen Stand des psychologischen und medizinischen Wissens ü
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ber die Reaktionen des Menschen auf Farben zusammen. Es beschreibt auch die Ergebnisse von zwei Laborexperimenten, die die Wirkung von farbigen und schwarz-weißen Bildern und Filmen vergleichen. 6 Seiten Bibliographie über "Farbe in Massenmedien." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1597, topic code 04)
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"Numéros spéciaux de la Revue de l'U.E.R., consacrés au “décor de la télévision”. n° 58B, novembre 1958 ; n° 62B, juillet 1960 ; n° 64B, novembre 1960 ; n° 66B, mars 1961 ; n° 71B, janvier 1962 ; n° 76B, novembre 1962." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media
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in the developing countries. Brussels: CIDESA, 1971 Nr. 595, topic code 49)
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