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Breadcrumb:
Theories of Communication & Media
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Journals
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The Process and Effects of Mass Communications
Urbana: University of Illinois Press (1954), 586 pp.
"This book contains a series of articles by the best authorities — The process of communication; how to gain the attention; how meaning is transferred from one subjective field to another; how attitudes and opinions are formed and changed; how group-membership, role concepts and the social structu
...
Reader in public opinion and communication
New York: Free Press (1953), 788 pp.
"A collection of more than 50 articles by well-known specialists in the field of social sciences — The articles are grouped under the following heading: — 1. Theory of public opinion; 2. Formation of public opinion; 3. Effect of public opinion on politics; 4. Theory of communication; 5. The mean
...
