"Provides data in charts statistical tables and diagrams on all forms of media in Brazil as well as information on Brazilian market characteristics and the advertising industry in print and diskette formats." (Ann Hartness, Brazil in Reference Books 1965-1989. Scarecrow Press, 1991)
"It embraces all varieties of advertising and advertising services including: newspaper, magazine, trade press, radio, television, cinema, transport, poster, sign, packaging, printed matter, mail and exhibitions." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing cou
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ntries. Brussels: CIDESA, 1971 Nr. 31, topic code 110.0)
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"An intensive survey of the mass media in Pakistan, with trends and figures — In addition to the lists of magazines, newspapers, and broadcasting programs, it includes information about press law, the post office, information services, press representatives and delegations abroad, book publishers,
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booksellers, printers, press associations, advertising agencies, and the cinema." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1695, topic code 072.1)
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