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Efectos de las comunicaciones de masas
New York: Free Press (1974), 266 pp.
Communication and Persuasion: Psychological studies of opinion change
New Haven: Yale University Press (1953), xii, 315 pp.
"After considering in an introductory chapter the nature of changes in opinion and the communication of persuasion, as well as the general methods of communication, the authors examine the results of the many researches carried out into changes of attitude and opinion due to communication — They s
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