"Social media stands at a pivotal juncture where technology and humanity converge. From productivity tools to fully autonomous AI agents, we are witnessing a fundamental shift in how content is created, distributed, and consumed. This evolution presents dual futures: one in which AI influencers and ... agents dominate engagement, and another that embraces decentralized networks that enhance user agency. What is now at stake isn’t merely technological advancement but the authenticity of human connection. – The relationship between AI and influencers exists on a spectrum rather than as a binary distinction. – The unique ability of social media to foster parasocial relationships is being transformed by AI, raising fundamental questions about authenticity, trust, and the nature of digital influence. – The tension between AI agent deployment and decentralized human-centered models represents fundamentally different visions for how social media will evolve – each with distinct implications for human connection, content authenticity, and platform governance. – Effective policy must balance innovation with the safeguarding of human agency by creating frameworks that harness AI’s capabilities while ensuring transparency, user control, and the preservation of meaningful human connection." (Page 1) more

"Social media influencers impact our collective societal mindset by shaping our thoughts and opinions or setting agendas. Past research on social influence must be unpacked to understand how social media influencers effectively create content using authenticity co mpared to celebrity. Establishing a ... sense of authenticity – consciously or unconsciously – enables them to come across as “being real.” This ability can be exploited and abused to amplify disinformation. The Digital Services Act’s approach to disinformation reflects the realization that platforms cannot adequately self-govern. Thus, it prescribes a structured role for civil society inclusion. For more oversight and accountability, EU member states will have to appoint Digital Services Coordinators who can be more effective if they work with platform councils made up of representatives from civil society, including influencer associations." (Page 1) more