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The Social Media Marketing Book

Sebastopol, Calif.: O'Reilly (2010), vi, 232 pp.
"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui ... more
"The Best Practice Guide gives a general overview of new media in Iraq, Jordan, Lebanon, the Palestinian Territories and Syria. It analyses new media experiences acquired in conflict and post conflict areas, presenting best practice examples and recommendations developed by the workshop participants ... more
"Design is an iterative process and design thinking is present in each stage of the journey from client brief to finished work. Different solutions can be produced for any given brief and these can differ widely in levels of creativity, practicality and budget. This book aims to present an overview ... more
"Desde FARCO convocamos a cientos de actores sociales, sindicales, universitarios, artistas, actores, productores, formando la Coalición por una Radiodifusión Democrática. Desde allí fuimos capaces de construir la fuerza necesaria para que la Ley llegara al Congreso, y diputados y senadores la s ... more
"El texto propone un marco teórico sobre comunicación y participación, sintetiza los aspectos fundamentales de las emisoras comunitarias para detenerse en los principios y criterios que deben ser tenidos en cuenta para una gestión adecuada y para el logro de su sustentabilidad como empresas soci ... more
"El objetivo de la Guía es acompañar procesos de formación en teoría y técnica audiovisual, así como en comunicación alternativa, que permitan a colectivos sociales la realización de documentales sociales participativos. La Guía se inserta bajo el paraguas de la comunicación alternativa qu ... more
"ASTRA SOS Hotline started its operation in 2002. Since then, almost ten thousand calls have been received. So far it has served as the only SOS hotline intended for (potential) victims of traffi cking in persons in the Republic of Serbia; at the time of its setting up it was one of the rare service ... more
"This manual summarises the most important steps and decisions that need to be taken for good knowledge management. It is aimed at TC projects and their partner institutions at local, regional and central level, and at network organisers. The manual is no substitute for a coherent knowledge manageme ... more
"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to ... more
"Public understanding of poverty in the UK is limited. The media can give people with experience of poverty the opportunity to present their views, experiences and opinions, which can help to inform and create a groundswell of public opinion supporting efforts to tackle poverty. This study focuses o ... more
"In today’s climate in the media industry, reporters are expected to cover a broad range of issues. They no longer have the luxury of concentrating on a small piece of a larger puzzle, and at times, they may feel as if they need a better understanding of the background information before moving fo ... more
"Web 2.0 for development (Web2forDev) is a way of employing web services to intentionally improve information-sharing and collaborative production of content for development. It is about how development actors can relate and connect to other stakeholders, produce and publish their own material, deci ... more