Este cuaderno es una sencilla introducción a las técnicas básicas necesarias para realizar sondeos de audiencia. Los temas centrales son la selección de la muestra y el diseño del cuestionario.
"This book provides a comprehensive review of the available techniques for monitoring and evaluating social programs. Specifically the book discusses: (a) methods of evaluating social and economic projects; (b) methods for participatory and rapid assessment; (c) quasi-experimental designs; and (d) t
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he relationship between qualitative and quantitative evaluation. The authors also cover new developments in: (a) qualitative evaluation; (b) stakeholder analysis; (c) sustainability analysis; and (c) the politics of evaluation. While paying special attention to the organization of monitoring and evaluation at the project, sectoral, and national levels, this book also reviews cost-effective methods of estimating a project's impact, identifies potential beneficiaries and their information needs, and discusses the role of nongovernmental organizations in evaluating social development programs." (Publisher description)
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Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
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es from actual health communication projects in developing countries - including immunization, diarrheal disease control, and water and sanitation programs - the authors provide step-by-step guidance in applying.
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"This manual has been written for the trained facilitator. It is designed to reinforce concepts and techniques learned in training of facilitators and trainers in participatory group processes. It is the rare individual who could simply study the manual and apply it. A great deal of practice and exp
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erience is needed before most of us become accomplished facilitators. If you are a trained facilitator and wish to use the methods and techniques outlined herein with a group of like-minded people who wish to experiment, you should have no problem. On the other hand, if you are going to use it with an external group who are not particularly familiar with participatory techniques, a good deal of discussion and planning is required. Above all, it is important for the professional facilitator to deeply understand the objectives of a group event. If you detect that top management has a particular agenda in mind and merely wants to transmit it to employees, or to manipulate their staff to a point of view for some unspoken reason, professional facilitators must explain that their job is not to manipulate, that VIPP methods involve true participation and that ulterior motives will become transparent in the process. It is better not to start a participatory process if those responsible are not prepared to accept a different outcome than they expect." (How to use this manual, page ix)
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