"The report focuses on good practices for introducing digital radio; however, there is no one-size-fits-all solution. Consequently, it describes various ways to handle the main digitization issues by highlighting 30 factors that contribute to positive acceptance of digital radio by listeners. Each o
...
f these key success factors is illustrated with a specific national example." (Introduction)
more
"Por su propia naturaleza, trabajar eficazmente por el derecho de las personas a ser escuchadas es una tarea compleja y multidimensional, y requiere acciones a diferentes niveles y sectores, valiéndonos de diversas estrategias. El objetivo de esta guía es orientar nuestro trabajo y hacer hincapié
...
en este elemento esencial. Plasma el objetivo de cambio de Oxfam Internacional sobre el derecho de las personas a ser escuchadas y su propósito es ayudarle a analizar detalladamente la complejidad inherente y a tomar decisiones sobre los distintos enfoques que se deben poner en marcha para alcanzar sus objetivos." (Introducción a la guía de aprendizaje, página 3)
more
"This toolbox should provide some insights and tools for journalists reporting on events in other countries, but it has primarily been developed for journalists reporting on extremely violent conflicts in their own communities. It hopes to provide these journalists with insights they can draw on in
...
making a constructive contribution to the eventual peaceful management and resolution of conflicts through their reporting. In doing so it recognizes that many professional journalists have found that an approach to conflict coverage known as conflict sensitive journalism (CSJ) (see Box One: Conflict Sensitive Journalism a Brief Background) has enhanced their ability to cover conflict. Many have also noted that the CSJ approach has raised their commitment to good journalism by helping them recognize how they can make a positive contribution toward conflict transformation in their own communities. In essence, conflict sensitive journalism involves journalists developing a more sophisticated understanding of conflict and applying this knowledge in all aspects of their reporting - from story conceptualization, to interviewing, to the final moments of production. This toolbox draws on the CSJ approach in exploring how even in the face of atrocities, journalists can effectively tell a story and thereby contribute constructively to peacebuilding and conflict transformation." (Introduction, page 3-4)
more
"Consideramos que o Diretório de Comunicação da Igreja no Brasil aponta, essencialmente, para três novos rumos na comunicação católica brasileira. Um deles é a disseminação da cultura de educação para os meios. A preocupação da Igreja vai além do domínio das técnicas de produção,
...
mas, sim, em conduzir a sociedade à reflexão sobre a influência desses meios na vida das famílias e, consequentemente, na vida da sociedade. Percebemos, no texto, a atenção da Igreja em proporcionar e incentivar momentos de reflexão sobre os meios de comunicação, a fim de que todos os cristãos tenham condição de fazer uso crítico desses meios. Observamos, ainda, certa maturidade no pensamento e comportamento da Igreja para o uso dessas ferramentas, sugerindo uma perspectiva estratégica de utilização dos meios de comunicação. Outro rumo assinalado no documento é o desenvolvimento da Pastoral da Comunicação no país. Anteriormente, a pastoral não possuía documento oficial da Igreja, com tantas orientações sobre sua ação e atuação. Agora, com essa publicação, as atividades e a presença dessa iniciativa tem ainda mais possibilidade de se desenvolver e crescer." (Conclução)
more
"The purpose of this book isn’t to make you feel like your company needs to be doing everything under the sun. Instead, we’re here to share why visual storytelling is valuable and easy to adopt, even if you don’t have a massive staff or budget. Our goal in writing this book is to share a mix o
...
f our personal experiences and insider tips gleaned from working for celebrated, industry-leading companies that embraced the art of visual storytelling early on. We’ve been in the trenches producing content from scratch, and we have learned firsthand how to craft visuals into a compelling story. We’ve seen successes, dealt with misses, and even managed a few crises in the process. As a result, it was important to focus on news and takeaways you can actually use. Some of these are big-picture strategies, and some are “in-the-weeds” tactics that will help inform and enhance your day-today content calendar planning. We’ve included the types of visual media at your disposal and platform-specific best practices, as well as powerful case studies on how other companies use visual storytelling to stand out on their social media channels. Throughout the book, we’ve sprinkled in a range of case studies across B2B and B2C industries. We believe that some of the best ideas can be inspired by others and reworked into a unique concept that’s relevant to your company." (Introduction, page 5)
more
"En el primer capítulo se desarrollan algunas normas de redacción radiofónica, cuyo objetivo principal es poder comunicar con la mayor claridad posible lo que tengamos que decir en nuestras notas. El segundo capítulo está dedicado a los recursos y herramientas técnicas, como los formatos y cal
...
idad recomendables para las grabaciones de locución, entrevistas y sonidos ambiente. Y por último, dedicamos un tercer capítulo a una serie de recomendaciones y pautas para conocer y utilizar diversos formatos periodísticos como la entrevista, el reportaje y la semblanza." (Página 10)
more
"The four Pulitzer Center projects highlighted in this guidebook are powerful examples of solutions-oriented reporting—and proof that when done well, such projects get the traction they deserve. For Amy Maxmen, the topic was malaria, new thinking regarding an effective method of malaria prevention
...
that may eventually lead to widespread drug resistance. For Chris Berdik, it was how scientists are mapping Tonle Sap, Cambodia’s largest and most threatened lake, so as to devise a plan that protects both jobs and environment. For Steve Sapienza, it was efforts to deliver clean water to the slums of Dhaka, Bangladesh, one of the world’s fastest growing cities. For Esha Chhabra, it was the eradication of polio in India, and the lessons from that experience for other public health challenges. Conventional wisdom says stories like this disappear, that in the chaotic din of contemporary journalism they sink without an audience. Our experience with these projects has been the opposite, with placements in outlets that range from The New York Times and The Atlantic to The Daily Beast, Nature, Forbes, and PBS NewsHour." (Pages 4-5)
more
"The paper focuses on exploring the application of the following ICTs: mobile technology, social media, big data, the digitization of surveys, and tools to better visualize data. Each section outlines a series of resources and some advantages and drawbacks to utilizing the new technology for M&E pur
...
poses. When appropriate, examples and case studies have been included." (Document summary)
more
"The purpose of this handbook is to highlight achievements, as well as ongoing efforts and future plans, in improving information delivery to and communication with affected communities. This guide highlights the lack of critical information in emergency response and what needs to be done to ensure
...
that affected populations, especially marginalized groups, can make informed decisions. While focusing on communications activities during the emergency and early recovery stages, it looks at ways to redress the information gap between the ever-growing number of aid providers and that of humanitarian assistance recipients. The authors argue that when crisis or disaster strikes, communities are not only in need of assistance – for example, in the form of shelter, food and water – but also of information that would enable them to make informed decisions that ultimately ensure their safety and survival. This guide draws upon lessons learned from a number of natural disasters, but is primarily based on the experience and work of the Humanitarian communications Unit of the International Organization for Migration (IOM) in Pakistan." (Foreword, page vii)
more
"Readers of this fully updated new edition will continue to benefit from this core text, as it reflects important technological, regulatory and institutional changes since its initial publication in 2004 and expands on key areas such as digital radio, broadcasting over the internet, and the interpla
...
y between radio and social media. Supported by a full glossary, tips on getting into radio and exercises to develop practical and critical skills, Radio in Context is the ideal companion for anyone studying radio, the media, communications and/or journalism, at undergraduate and postgraduate levels, as well as short courses in radio or audio production techniques. Now firmly established as one of the leading textbooks in the increasingly popular field of radio studies, Radio in Context provides students with a practical, critical and comprehensive understanding of the main principles and techniques used in radio programming. Organized around the most commonly studied radio genres and setting production within a range of different contexts – professional, institutional and historical - the text offers an ideal blend of theory and practical guidance." (Publisher description)
more
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better
...
options and respond to their wishes, it follows that the circulation or viewership will likely expand. The second reason is connected to the first. Audience research is used as the basis for the sale of advertising space – whether that is the time between TV shows on a certain channel or the back page of a newspaper. Audience research allows the media producer to tell the media planner, who is going to buy that advertising space, something about their audience: WHO is using this media product? Is it younger people? Is it men or women? Is it people who didn’t go to university? And HOW do they use this media product? Do they prefer the parts about politics or would they rather have the sports reports? And WHEN are they using this media product? For example, do they use it in the morning, before or during breakfast? Or do they use it in the evening before they go to bed? This section will give media producers some guidance as to how they can answer these questions and learn something about their own audiences." (Page 86)
more
"Ein praktisches, verständliches und effizientes Schutzprogramm für alle, die sich in der digitalen Welt bewegen. Safe Surfer funktioniert wie ein Arbeitsbuch – alle Tipps lassen sich parallel zum Lesen umsetzen. Google, Facebook oder die NSA – wie können wir unsere Privatsphäre im digitalen
...
Zeitalter noch schützen? Diese Frage ist nicht nur in den Medien ein Thema, sondern betrifft uns alle. Denn jeder von uns kann Opfer eines digitalen Anschlags werden. Safe Surfer ist ein praktisches, effizientes Präventionsprogramm für den Nutzer mit IT-Grundkenntnissen. Mit zahlreichen Fallbeispielen und konkreten Ratschlägen für Laptop, Tablet und Smartphone rüsten Sie sich gegen unerlaubte Überwachung, Datenklau, Trickbetrug und Hackerangriffe" (Verlagsbeschreibung)
more
"This handbook is intended to give people involved in international development work a framework for getting started with mobile technology. It is meant to be paired with training slides that provide more examples and context. It was created using training resources developed by myself and by Alison
...
Koler, Jade Lamb, Joris Vandelanotte, and Reid Porter." (Foreword)
more
"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
...
a través de un proceso en distintas etapas. De ahí que la propongamos como unaherramienta orientada hacia los siguientes aspectos: Definir un diagnóstico comunicacional y su utilidad; Detallar acciones concretas para realizar un diagnóstico comunicacional de su organización; Orientar la reflexión y el diseño de estrategias de comunicación adaptadas a sus necesidades; Ofrecer herramientas para la realización de su proceso de diagnóstico comunicacional y la elaboración de una estrategia correspondiente." (Página 1)
more
"Dieses Buch ist ein „Praxisbuch“ im wahrsten Sinne des Wortes. Es soll Forscherinnen und Forschern, die sich bei ihrer empirischen Forschungsarbeit sozialwissenschaftlicher Befragungen bedienen wollen, Hilfestellung geben bei der Entwicklung ihrer Fragebogen, ganz konkret und im Detail. In dem
...
Buch wird Fragebogenberatung simuliert, wie sie der Autor viele Jahre lang am Zentrum für Umfragen, Methoden und Analysen (ZUMA) in Mannheim durchgeführt hat, sehr praktisch und so geschrieben, dass die Leserinnen und Leser damit arbeiten können, wenn sie einen Fragebogen entwickeln, mit vielen Beispielen, wie man etwas falsch und wie man es richtig machen kann. Nach einer kurzen Einführung in die kognitionspsychologischen und kommunikativen Grundlagen der Befragung werden eine Vielzahl methodischer Aspekte eines Fragebogens abgearbeitet, von Arten von Fragen, Arten von Skalen und der Formulierung von Fragebogenfragen bis hin zu einer guten Titelseite, zu Befragungshilfen und zum Layout von Fragebogen, alles illustriert durch Beispiele aus der Umfragepraxis." (Verlagsbeschreibung)
more