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Output Type
"ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this Guideline as part of the self-regulatory framework that applies to international research. It highlights the responsibilities of researchers t ... more
"Twitter is the primary social media platform discussed in this Think Brief. However, the use of hashtags has spread to other social media platforms, including Sina Weibo, Facebook, Google+ and Diaspora. As a result, the ideas behind hashtag standardization may have a much larger sphere of influence ... more
"Consultancy costs can be a large budget item for many NGOs and so getting the best out of it is essential. This guide provides tips that will help you learn from good practices and avoid common mistakes. It is for staff involved in commissioning and managing consultants, particularly in programmes, ... more
"This guide has been created to provide a practical resource to media professionals interested in reporting on the issues facing people with disabilities in Indonesia. It is a ‘one-stop’ source for information on global disability statistics, and provides practical guidance on appropriate termin ... more
"Und nun hat auch der Duden eine kleine Hilfestellung für angehende Drehbuchschreiber veröffentlicht, die neben die deutschsprachigen Vorreiter von G. Koehler "Drehbuch schreiben" und N. Mosleh "Drehbuchschreiben" zu stehen kommt. Die Informationen zur richtigen Vorgehensweise bei der Drehbuchentw ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more
"The purpose of this book isn’t to make you feel like your company needs to be doing everything under the sun. Instead, we’re here to share why visual storytelling is valuable and easy to adopt, even if you don’t have a massive staff or budget. Our goal in writing this book is to share a mix o ... more
"Open justice is a core principle in law, and the fair and accurate reporting of legal proceedings protects and promotes this principle. However, there are circumstances in which the reporting of proceedings or specific information must be restricted in order to protect the integrity of proceedings ... more
"The dangers of hate speech in journalism are well-known and can have tragic consequences. In response, the Ethical Journalism Network launched the Turning the Page of Hate campaign in 2014 to mark the 20-year anniversary of the Rwandan genocide. As part of the campaign, the EJN has created a 5-poin ... more
"This sourcebook is meant to equip development and communication professionals with a useful set of guidelines, reference materials and learning resources to apply communication in rural development initiatives. The main goal is to enable readers to design and implement rural communication strategie ... more
"Gutes verbreiten, statt neu erfinden – das spart Zeit, Geld und Kraft und ist der beste Hebel, um mit einer Idee viel zu bewirken. Der Transfergedanke, also die systematische Verbreitung eines bewährten Projekts, ist noch längst nicht überall angekommen. Aber es tut sich was. Eine stetig wachs ... more