"Der Autor arbeitete als Lektor und Dramaturg. Er hat eine Professur an der Filmakademie Baden-Württemberg im Fachbereich Drehbuch inne. "In diesen Leitfaden fließen nicht nur Schneiders eigene Erfahrungen aus seiner zehnjährigen Lehrtätigkeit ein, sondern auch die Essenz der wichtigsten und for
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tgeschrittensten Drehbuchlehren [...] Mit diesem Buch ist Michael Schneider ein Ratgeber gelungen, dem weder ein Beigeschmack von Bevormundung noch von übertriebener Sachlichkeit anhaftet. Er hat Drehbuchrahmen vorgegeben, welche nicht die Kreativität des (werdenden) Autors behindern. Es ist kein Lehrbuch im üblichen Sinne, sondern vielmehr ein locker aneinander gefügtes, plausibel entwickeltes Kompendium mit thematischen Schwerpunkten. 'Vor dem Dreh kommt das Buch' ist eine sehr gelungene Mischung aus klassischer und neuer Filmdramaturgie, Filmanalyse, Filmkritik und Werkstatttexten." (Medien praktisch 2/03)
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"Since we learn our cultural behavior in units, it is a useful artifice to compare cultural differences in units. To learn to communicate across cultures more quickly and more effectively, we can apply a framework of categories of potential obstacles (cultural units) to our own and to a target cultu
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re. Part I of this book addresses the need for successful communication across cultures and defines what constitutes a culture. Next, an original taxonomy of potential intercultural communication obstacles is constructed from the literature of communication, anthropology, psychology, sociology, business, and current events, as well as from interviews with persons of multicultural backgrounds. The categories are explained, and many are illustrated with anecdotes. Part II applies the framework of obstacles outlined in Part I to the differences in cultural units of the United States and Mexico. This application demonstrates how these cultural differences create misunderstanding and ineffectual communication in commonly occurring business and social situations. Part III prescribes an effective approach to intercultural communication between any two cultures, using the framework of potential obstacles to efficiently obtain results. We can act consciously to transcend the rules with which our own culture grips us." (Preface)
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"Die Regeln des Nachrichten-Journalismus werden in diesem Buch systematisch vermittelt und durch ca. 300 Praxisbeispiele illustriert. Das Buch ist das Nachfolgewerk von "Nachrichtenschreiben" (1988 ff.). Die jetzige Version widmet sich auch den "hybriden" Darstellungsformen, die sich unter dem Einfl
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uss der Medienkonkurrenz und den Bedingungen des Internet entwickeln." (commbox)
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"This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century." (Publisher descr
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iption)
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"The aim of this book is to analyse media law in relation to specific areas,both in terms of its practical application and its theoretical framework. Part 1 concentrates on the regulation of media content and is largely written from a pro media point of view. Its central tenet is how far does the En
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glish media enjoy freedom of expression and the way in which that impacts on how the media operates. It considers how the Human Rights Act 1998 impacts on the media. Part 2 moves on to look at the regulation of the media industries as a whole. Part 3 focuses on day to day transactions for the media. In particular it focuses on provisions from typical media agreements and aims to provide a context for the law which has been outlined in Parts 1 and 2." (Publisher description)
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"Addressing the use of communication (interpersonal, folk, traditional, group, organizational, and mass media) in the development process, this book discusses some of the conceptual and theoretical basis for integrating communication effectively into development plans and execution. It also examines
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the rationale and practical necessity for such integration, and uses case studies to demonstrate how to positively take advantage of communication potentials and possibilities while avoiding possible dysfunctions." (https://eric.ed.gov)
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