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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Medienpädagogik: Eine Einführung in Theorie und Praxis
Paderborn: Schöningh (2003), 473 pp.
Intellectual Property: A Power Tool for Economic Growth
Geneva: World Intellectual Property Organization (WIPO) (2003), 377 pp.
"This book is designed to be a practical guide to the use of intellectual property as a "power tool" for economic growth and wealth creation. Its aim is to give the interested non-specialist an understanding of how intellectual property, such as patents, trademarks and copyright have become increasi
...
Editar para ganar: Estrategias de administración editorial
México, DF: Fondo de Cultura Económica (FCE); CONACULTA-FONCA (2003), xxvi, 356 pp.
"Esta obra está pensada para ayudar al editor, nuevo o experimentado, a concebir integralmente las diversas áreas del quehacer editorial; crear estructuras y procedimientos administrativos que permitan un desarrollo editorial congruente y controlado; establecer criterios financieros adecuados medi
...
Medienmanagement: Aufgaben und Lösungen
München: Oldenbourg (2003), 531 pp.
"Da die Medienwirtschaft zu den jüngeren Disziplinen der Wirtschaftswissenschaften gehört, existieren bisher nur wenige akademische Lehrbücher, in denen Studenten Aufgaben mit Lösungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum
...
Media Psychology
Mahwah, NJ; London: Lawrence Erlbaum Associates (2003), x, 324 pp.
"In this book, Dr. Giles tackles the traditional topics of media psychology--sex, violence, advertising--along with sections on developmental aspects of media influence and the psychology of the audience. He also examines a number of specific media genres--news, sports, soaps, and the increasingly p
...
Audience Economics: Media Institutions and the Audience Marketplace
New York: Columbia University Press (2003), x, 235 pp.
Public Diplomacy
London: Foreign Policy Centre (2002), viii, 182 pp.
Television Studies
London: British Film Institute (bfi) (2002), xi, 160 pp.
Internet-Journalismus
Konstanz: UVK, 3., überarb. und erw. Aufl. (2002), 486 pp.
Medienpädagogik: Eine Einführung
Stuttgart: Klett-Cotta (2002), 220 pp.
Global Media Governance: A Beginners Guide
Lanham, Md.; Oxford: Rowman & Littlefield (2002), xiv, 202 pp.
"This book is a primer on media governance at a global level and the key influencing forces and organizations, such as ITU, WTO, UNESCO, WIPO, and ICANN. Anyone interested in the media and its progressively rising influence over so many dimensions of society can look here for an introduction to medi
...
Law and Ethics of the Media
Nairobi: Paulines Publications Africa (2002), 144 pp.
"Law and Ethics of the Media gives an overview on the legal contexts and institutional status of the media referring to particular national differences and settings. In addition, a variety of rules and principles as well as values - reflecting the ethics - which journalists are confronted with in th
...
Grundkurs Filmanalyse
München: Fink (2002), 222 pp.
Comunicación para el desarrollo sostenible
La Paz: Plural Editores; LIDEMA (2002), 84 pp.
Outcome-based evaluation
New York; London: Kluwer Academic, 2nd ed. (2002), xvi, 271 pp.
"This book is the product of 30 years of experience with program evaluation. During this time, both service recipients and educational and social programs have experienced major cultural and political shifts in service delivery philosophy, including a focus on quality, mainstreaming, deinstitutional
...
Studienbuch Rhetorik
Paderborn: Schöningh (2002), 237 pp.
The Anthropology of Media: A Reader
Malden, Mass.; Oxford: Blackwell (2002), 416 pp.
