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Language
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131
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Grundlagen der visuellen Kommunikation: Theorieansätze und Analysemethoden
Konstanz: UVK (2003), 299 pp.
Introduction to Digital Libraries
London: Facet Publishing (2003), xv, 359 pp.
Researching Audiences
Deep Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Ojos bien abiertos: El lenguaje de las imágenes en movimiento
Lima: Universidad de Lima (2003), 270 pp.
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
Media Ethics in the South African Context: An Introduction and Overview
Lansdowne: Juta (2002), 204 pp.
Studienbuch Rhetorik
Paderborn: Schöningh (2002), 237 pp.
The Anthropology of Media: A Reader
Malden, Mass.; Oxford: Blackwell (2002), 416 pp.
Manual de redação e normalização textual: Técnicas de editoração e revisão
São Paulo: Editora Atlas (2002), 433 pp.
"Dois são os objetivos fundamentais deste livro: apresentar técnicas e metodologia adequadas para a redação de textos cujos autores visam publicá-los e oferecer soluções consistentes para a normalização textual. No tratamento das questões relativas à redação, o autor focaliza os momento
...
Fernsehjournalismus: Ein Handbuch für Ausbildung und Praxis
München: List, 6., akt. Aufl. (2002), 487 pp.
Handbuch der Film- und Fernseh-Produktion: Psychologie - Gestaltung - Technik
München: TR-Verlagsunion, 5., völlig überarb. Aufl. (2002), 363 pp.
Medieninhaltsforschung: Grundlagen, Methoden, Anwendungen
Konstanz: UVK (2002), 212 pp.
Law and Ethics of the Media
Nairobi: Paulines Publications Africa (2002), 144 pp.
"Law and Ethics of the Media gives an overview on the legal contexts and institutional status of the media referring to particular national differences and settings. In addition, a variety of rules and principles as well as values - reflecting the ethics - which journalists are confronted with in th
...
Richtig recherchieren: Wie Profis Informationen suchen und besorgen
Frankfurt am Main: FAZ-Institut, 5th ed. (2002), 305 pp.
Reporting Handbook
New York: McGraw-Hill (2002), 219 pp.
"rom dailies, to specialized monthlies and quarterlies, to online journals, there are now more venues for disseminating information than ever before - all of them in need of qualified reporters. Written for a new generation of journalists, this handbook schools readers in the art and science of repo
...
Manuel de journalisme: écrire pour le journal
Paris: La Découverte (2002), 447 pp.
"Le journalisme consiste à recueillir et à traiter des informations à destination d'un public. Pour jouer son rôle de médiateur entre la réalité sociale et ce public, le journaliste doit maîtriser un certain nombre de techniques, acquérir un savoir-faire. Ce manuel, aujourd'hui sans équiva
...
Médias et journalistes: Précis de déontologie
Rabat: UNESCO (2002), 199 pp.
Outcome-based evaluation
New York; London: Kluwer Academic, 2nd ed. (2002), xvi, 271 pp.
"This book is the product of 30 years of experience with program evaluation. During this time, both service recipients and educational and social programs have experienced major cultural and political shifts in service delivery philosophy, including a focus on quality, mainstreaming, deinstitutional
...
Medienpädagogik: Eine Einführung
Stuttgart: Klett-Cotta (2002), 220 pp.
