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Language
Document type
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
De la publicidad a la comunicación persuasiva integrada: Estrategia y empatía
Madrid: ESIC Editorial (2019), 416 pp.
"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
...
À l'ère du numérique, sommes-nous encore des humains ? L'interculturel en action
Paris: L'Harmattan (2019), 142 pp.
"Ce livre aborde de manière originale les difficiles relations interculturelles, plus particulièrement les questions du vivre ensemble dans le contexte actuel où le numérique est omniprésent et la diversité culturelle de plus en plus grande. Les deux auteures ont pu constater, à partir de leu
...
Society and the Internet: How Networks of Information and Communication Are Changing Our Lives
Oxford: Oxford University Press, 2nd ed. (2019), xxx, 438 pp.
"How is society being reshaped by the continued diffusion and increasing centrality of the Internet in everyday life and work? Society and the Internet provides key readings for students, scholars, and anyone with a serious interest in understanding the interactions of the Internet and society. Spaw
...
Understanding Cyber-Warfare: Politics, Policy and Strategy
Deep Insights
London; New York: Routledge, 2nd ed. (2019), x, 296 pp.
"This textbook offers an accessible introduction to the historical, technical, and strategic context of global cyber conflict. The second edition has been revised and updated throughout, with three new chapters. Cyber warfare involves issues of doctrine, strategy, policy, international relations (IR
...
The Handbook of Communication Skills
London; New York: Routledge, 4th ed. (2019), xi, 628 pp.
"This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense attention. Recent research showing the potency of communication skills for success in many walks of life has stimulated considerable interest in this area, b
...
Being an Evaluator: Your Practical Guide to Evaluation
Key Guides
New York; London: Guilford Press (2019), xvi, 368 pp.
"Demystifying the evaluation journey, this is the first evaluation mentoring book that addresses the choices, roles, and challenges that evaluators must navigate in the real world. Experienced evaluator and trainer Donna R. Podems covers both conceptual and technical aspects of practice in a friendl
...
Influencer-Marketing: Strategie, Briefing, Monitoring
Bonn: Rheinwerk (2019), 301 pp.
"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market
...
How to Market Books
Key Guides
London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b
...
Medienethik
München: UVK (2019), 320 pp.
"Im Grundlagenbereich bietet der Band einen umfassenden, teils eklektischen Überblick über die Grundlagen von Ethik und Medienethik. Diese Zugangsweise führt einerseits zu einem brauchbaren Fundus von Positionen und Quellen und kann als Startpunkt für vertiefte Auseinandersetzungen dienen. Ander
...
Outcome Harvesting: Principles, Steps, and Evaluation Applications
Charlotte, NC: Information Age Publishing (2019), xxvii, 232 pp.
"Beginning in 2002, working closely with co-evaluators and commissioners of evaluations, the author developed Outcome Harvesting to enable evaluators, grant makers, and managers to identify, formulate, verify, and make sense of changes that interventions have influenced in a broad range of cuttingâ
...
Journalismus.online: Das Handbuch zum Online-Journalismus
Köln: Herbert von Halem Verlag (2019), 421 pp.
"Dieses Handbuch gibt einen umfassenden Überblick über den digitalen Journalismus, wie er sich heute im Internet abspielt. Hektor Haarkötter hat hierfür mehr als 20 Online-Redaktionen und Multimedia-Agenturen in Deutschland besucht und befragt. Die wichtigsten Präsentations- und Darstellungsfor
...
Media Ethics: Issues and Cases
Lanham; Boulder: Rowman & Littlefield, 9th ed. (2019), xv, 380 pp.
"The ninth edition of Media Ethics: Issues and Cases has been updated to reflect the most pressing ethical issues in media. Featuring 25 new cases on hot topic issues from fake news to drones and a new chapter on social justice, this authoritative case book gives students the tools to make ethical d
...
Manual de crítica de cine
Madrid: CEU Ediciones (2019), 257 pp.
" Es cierto que el crítico de cine es por encima de todo un espectador, pero en palabras de François Truffaut, es «un espectador que tiene la necesidad de analizar el propio placer y describirlo». Un crítico de cine es mucho más que alguien que aconseja o desaconseja una película. Debe ser aq
...
International Communication: Continuity and Change
London et al.: Bloomsbury Academic, 3rd ed. (2019), xxii, 369 pp.
"This book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and interna
...
The Palgrave Handbook of Methods for Media Policy Research
Key Guides
Cham: Palgrave Macmillan (2019), xxvi, 681 pp.
"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals
...
Doing Digital Methods
Los Angeles et al.: Sage (2019), xviii, 308 pp.
"Teaching the concrete methods needed to use digital devices, search engines and social media platforms to study some of the most urgent social issues of our time, this is the essential guide to the state of the art in researching the natively digital. With explanation of context and techniques and
...
Journalisme mobile: Usages informationnels, stratégies éditoriales et pratiques journalistiques
Louvain-La-Neuve: De Boeck (2019), 279 pp.
"Le mobile et les réseaux sociaux ont profondément transformé notre consommation d’information, impactant également la manière dont elle est produite et diffusée. Ce manuel retrace cette évolution et donne des pistes concrètes aux (futurs) journalistes pour intégrer au mieux le mobile dan
...
Navigating Social Journalism: A Handbook for Media Literacy and Citizen Journalism
New York; London: Routledge (2019), viii, 322 pp.
Analyzing Media Messages: Using Quantitative Content Analysis in Research
New York; London: Routledge, 4th ed. (2019), ix, 224 pp.
"Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi
...
Major Theories of Media Effects
New York: Peter Lang (2019), xvii, 306 pp.
"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratification
...
