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Language
Document type
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
Influencer-Marketing: Strategie, Briefing, Monitoring
Bonn: Rheinwerk (2019), 301 pp.
"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market
...
Understanding Cyber-Warfare: Politics, Policy and Strategy
Deep Insights
London; New York: Routledge, 2nd ed. (2019), x, 296 pp.
"This textbook offers an accessible introduction to the historical, technical, and strategic context of global cyber conflict. The second edition has been revised and updated throughout, with three new chapters. Cyber warfare involves issues of doctrine, strategy, policy, international relations (IR
...
Society and the Internet: How Networks of Information and Communication Are Changing Our Lives
Oxford: Oxford University Press, 2nd ed. (2019), xxx, 438 pp.
"How is society being reshaped by the continued diffusion and increasing centrality of the Internet in everyday life and work? Society and the Internet provides key readings for students, scholars, and anyone with a serious interest in understanding the interactions of the Internet and society. Spaw
...
De la publicidad a la comunicación persuasiva integrada: Estrategia y empatía
Madrid: ESIC Editorial (2019), 416 pp.
"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
...
Teaching in a Digital Age: Guidelines for Designing Teaching and Learning
Key Guides
Vancouver: Tony Bates Associates, 2nd ed. (2019), 767 pp.
"The book examines the underlying principles that guide effective teaching in an age when all of us, and in particular the students we are teaching, are using technology. A framework for making decisions about your teaching is provided, while understanding that every subject is different, and every
...
"Ob Youtube-Clips, Doku-Formate, Musikvideos, Fernsehinterviews oder Kurzspielfilme: Um eigene Filmprojekte erfolgreich umzusetzen, braucht es mehr als eine Idee und eine Kamera. Thomas Strauch und Carsten Engelke erklären die zentralen Aspekte der praktischen Ästhetik und machen in einfachen Übu
...
Media Ethics: Issues and Cases
Lanham; Boulder: Rowman & Littlefield, 9th ed. (2019), xv, 380 pp.
"The ninth edition of Media Ethics: Issues and Cases has been updated to reflect the most pressing ethical issues in media. Featuring 25 new cases on hot topic issues from fake news to drones and a new chapter on social justice, this authoritative case book gives students the tools to make ethical d
...
Process-Tracing Methods: Foundations and Guidelines
Ann Arbor: University of Michigan Press, 2nd ed. (2019), x, 318 pp.
"Process-tracing in social science is a method for studying causal mechanisms linking causes with outcomes. This enables the researcher to make strong inferences about how a cause (or set of causes) contributes to producing an outcome. In this extensively revised and updated edition, Derek Beach and
...
Méthodes empiriques de recherche en communication
Bruxelles: De Boeck, 2nd ed. (2019), 286 pp.
Doing Digital Methods
Los Angeles et al.: Sage (2019), xviii, 308 pp.
"Teaching the concrete methods needed to use digital devices, search engines and social media platforms to study some of the most urgent social issues of our time, this is the essential guide to the state of the art in researching the natively digital. With explanation of context and techniques and
...
Analyzing Media Messages: Using Quantitative Content Analysis in Research
New York; London: Routledge, 4th ed. (2019), ix, 224 pp.
"Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi
...
Reporting Inequality: Tools and Methods for Covering Race and Ethnicity
New York; London: Routledge (2019), xii, 299 pp.
"Under increasingly intense newsroom demands, reporters often find it difficult to cover the complexity of topics that deal with racial and social inequality. This path-breaking book lays out simple, effective reporting strategies that equip journalists to investigate disparity's root causes. Chapte
...
Major Theories of Media Effects
New York: Peter Lang (2019), xvii, 306 pp.
"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratification
...
How to Market Books
Key Guides
London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b
...
Wie ein Buch entsteht: Einführung in den Buchverlag
Darmstadt: Wissenschaftliche Buchgesellschaft (wbg), 10., völlig überarb. Aufl. (2019), 239 pp.
"Dieses Standardwerk zur Entstehung eines Buchs hat Tausenden von Berufsanfängern und Interessierten als detaillierte und fundierte Einführung in die Verlagsarbeit gedient. Die vorliegende zehnte Auflage knüpft an die bewährte praxisorientierte Übersicht über alle Arbeitsbereiche eines Buchver
...
Manual de crítica de cine
Madrid: CEU Ediciones (2019), 257 pp.
" Es cierto que el crítico de cine es por encima de todo un espectador, pero en palabras de François Truffaut, es «un espectador que tiene la necesidad de analizar el propio placer y describirlo». Un crítico de cine es mucho más que alguien que aconseja o desaconseja una película. Debe ser aq
...
Global Journalism: An Introduction
London: Red Globe Press; Macmillan International Higher Education (2019), xxii, 282 pp.
"Providing a truly comprehensive overview of international journalism and global news reporting in the digital age, this new introductory textbook surveys the full variety of contexts that journalists around the world operate in; the challenges and pressures they face; their journalistic practices;
...
International Communication: Continuity and Change
London et al.: Bloomsbury Academic, 3rd ed. (2019), xxii, 369 pp.
"This book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and interna
...
Propaganda & Persuasion
Deep Insights
Los Angeles et al.: Sage, 7th ed. (2019), xv, 400 pp.
"Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand inf
...
Ethical Reporting of Sensitive Topics
Key Guides
London; New York: Routledge (2019), xiv, 294 pp.
"Reporting on issues such as suicide, sexual abuse, or migration is a skill that is often glossed over in a journalist’s education. By combining theory and practice, this collection will correct this oversight and give journalists the expertise and understanding to report on these subjects respons
...
