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Listening to the Opus Dei Information Office in Navarra and the Basque Country: Good communication practices at the service of the governance of an institution

Inma Juan Pardo

Church, Communication and Culture, volume 9, issue 1 (2024), pp. 103-120

"Communication is essential for organisations. The interaction of institutions with their publics and their reputation management depend on it. ‘An organisation that does not listen, or listens badly to its stakeholders and publics, will fail in its public communication,’ as Jim Macnamara says. ... more

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Information Challenges of the Second Vatican Council and the Development of the Institutional Communication of the Holy See

José Maria Díaz-Dorronsoro

Church, Communication and Culture, volume 8, issue 1 (2023), pp. 84-103

"From the point of view of institutional communication, the Second Vatican Council can be considered the most significant media event of the 20th century organized by an institution. This was so because of its duration, impact on millions of people, and the media interest it generated. For the Catho ... more

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Transmission or ‘creative Fidelity’? The Institutional Communicator’s Role in the Church Today

Alberto Gil, Guido Gili

Church, Communication and Culture, volume 5, issue 3 (2020), pp. 320-338

"The role of the institutional communicator in the Church today has a special relevance derived from the credibility crisis suffered by this institution. A greatly increased awareness to this theme leads to the discovery of profound and essential dimensions of this role, which are discussed in this ... more

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Trust in Institutions

Church, Communication and Culture, volume 5, issue 3 (2020), pp. 293-510

"Speaking of trust in the Catholic Church necessarily leads to talking about the management of the crisis of clerical sexual abuse by its leaders. The focus is on managing responsibility and information, with case studies by Paulina Guzik and Patrick O'Brien. The first deals with the case of Poland, ... emphasizing the need for accountability and suggesting five actions to regain trust. O'Brien offers a map of the management of abuses in the 197 dioceses of the United States, and points to transparency in communication and government as a key to regaining trust. As you will read in these pages, neither the communicator nor the communication serves to mask a negative reality. The institution must justify its existence only if it is a good for society, even if it makes mistakes. This question is approached from a theological point of view: Is it still possible to trust the Church? To answer this question, Marco Vanzini highlights the tensions that characterize and define the identity of the Church: such as her divine origin and her human composition, or the inner coexistence of holiness and sin, among others. On the other hand, Gabriel Magalhães, taking a cue from passages of sacred and universal literature, invites reflection on the contrast between human and divine justice, highlighting the excessive and almost ‘scandalous’ nature of divine mercy. Faced with the reality of a certain human solidarity in evil, he explores the need for collective guilt and forgiveness as a common horizon that allows trust to be recovered at the social level. It is precisely ‘the Church communicator’ on whom the article by Professors Gil and Gili puts the focus. His role as spokesman for an institution and bearer of a message gives him great responsibility. The credibility that he demands and needs, the authors maintain, depends to a great extent on his human and professional virtues. Creative fidelity, reliable transmission of an ideal and embodiment of the values he communicates are expected from him. Internal communication in organizations, with the transformation of the channels through which trust travels – more horizontal and collaborative than vertical and hierarchical (Botsman Citation2017) – represents a challenge for those who govern the organization. Receiving trust from the leadership in turn generates confidence in the workers. To put these ‘spirals of trust’ into action, Gara and La Porte analyze one of the most important moments in the relationship between an employee and an organization: recruitment. Trust, they say, must be considered one of the great strategic tools of the Human Resources department. In the legal field, Moreno and Díaz show with a case study the ‘legal defense of corporate reputation’, where law and communication work in a complementary way. In recent years, especially with the digital revolution, new fields of interaction have opened up with their own followers, as well as new spaces for vulnerability (e.g. privacy, personal data, copyright…). In this context of the Internet, the authors present the crisis of reputation of an NGO linked to the Church and show how law and communication are two strategic tools of the organizations destined to collaborate. Looking at trust management in the public sector is a necessary source of inspiration for an institution like the Church. María José Canel conducts the academic interview with Steven Van de Walle on trust in public administration. He deals with a wide range of topics: from the ways of measuring trust and its typologies, to the influence of emotions on the inspiration of trust. The interview offers some comparative considerations between some other institutions, such as NGOs, and the Church. It also includes a final reflection on the new scenario created by COVID-19, which is testing citizens’ trust in the state and the health system. In the public sphere, the management of vulnerability takes on a particular nuance in the case of high reliability organizations, entities that by their nature must avoid errors at all costs (Lekka Citation2011). Sanders takes the criteria of the HROs as her model to measure the trust that the British government has earned (or lost) with its public communication during the pandemic generated by the COVID-19, a situation that has tested the strength of social relations – especially trust toward public services – and that will merit another special issue of this journal." (Editorial: Contents of the special issue, pages 295-296) more

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Pascom Brasil: Manual de identidade visual

Pastoral da Comunicação (Pascom Brasil) (2019), 21 pp.

"Este manual tem como objetivo apresentar informações e orientações para a adequada aplicação da marca da Pascom Brasil (Pastoral da Comunicação). Princípios e normas de uso dos elementos gráficos pertencentes à identidade visual auxiliarão na aplicação em peças de comunicação, visa ... more

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Strategic Communication Applied to Catholic Church: The Internal Factor

Sara Balonas

In: Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches

Evandro Oliveira; Ana Duarte Melo; Gisela Gonçalves (eds.)

Wilmington, Delaware; Malaga: Vernon Press (2016), pp. 169-189

"The scope of this paper is to present an innovative internal communication strategy applied to non-profit organisations, such as religious institutions. Strategic communicational principles led to the design of a Vocational Pastoral Teams Kit, implemented in the north of Portugal, to reinforce the ... more

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The Role and Usage of Apps and Instant Messaging in Religious Mass Events

Juan Narbona, Daniel Arasa

International Journal of Religious Tourism and Pilgrimage, volume 4, issue 3 (2016), pp. 29-42

"In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times have seen the multiplication of international events without a fixed location: Taizé encounters, Kumbh Mela (India), and Wor ... more

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Strategic Communication for Non-Profit Organisations: Challenges and Alternative Approaches

Evandro Oliveira, Ana Duarte Melo, Gisela Gonçalves (eds.)

Wilmington, Delaware; Malaga: Vernon Press (2016), 308 pp.

"The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority o ... more

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Kirchliche Analphabeten: Der öffentliche Diskurs zwischen den Medien und der katholischen Kirche

Stephanie von Luttitz

Berlin: Lit (2016), xi, 386 pp.

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Strategic Management of Church Communications: New Challenges, New Direction. Proceedings of the Fifth Professional Seminar for Church Communications Offices;Direzione strategica della comunicazione nella Chiesa: Nuove sfide, nuove proposte

Juan Manuel Mora, Diego Contreras, Marc Carroggio (eds.)

Roma: EDUSC (2007), 391 pp.

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Pastoral de la comunicación y comunicación para la pastoral: Manual de introducción a la planificación de la comunicación

Carlos Eduardo Cortés S., José Fernando López F., Cecilia Peñaherrera B.

Quito: Organización Católica Internacional del Cine y del Audiovisual para América Latina (OCIC-AL);Unión Católica Latinoamericana de Prensa (UCLAP);Asociación Católica Latinoamericana para la Radio, Televisión y Medios Afines (UNDA-AL) (1995), 117 pp.