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Behaviour Change Communication
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Campaigning: Evaluation, Monitoring, Impact Assessment
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Health Campaigns: Experiences
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Health Campaigns: Planning & Implementation
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Campaigning: Message Design
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Campaigning: Planning & Implementation
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Development Communication: Effects & Effectiveness
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Evaluation: Communication & Media
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Health Campaigns: Monitoring & Evaluation
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Impact Assessment & Outcome Evaluation
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Health Campaigns: Concepts & Strategies
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Health Campaigns: Effects & Effectiveness
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Gender Advocacy & Empowerment, Gender Mainstreaming
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Target Groups
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Development Communication Campaigns
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Behaviour Change Communication: Effects & Effectiveness
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Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
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Food / Nutrition Communication & Media Representation
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Mobile Phone Advocacy & Campaigns
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People with Disabilities: Advocacy & Empowerment
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Audience Feedback, Interaction & Participation
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Digital & Social Media Use: Youth
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Campaigning: Target Groups
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Digital Media Campaigns
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Child Labour
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Media & Communication Projects: Children
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Social Media Marketing & Digital Public Relations
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Social Marketing
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Content Analysis (Research Method)
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Development Projects: Planning & Implementation
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Behaviour Change
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Development Communication: Design & Implementation
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Development Communication: Monitoring & Evaluation
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Development Communication Tools & Methods
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Entertainment Education, Edutainment
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Edutainment Television Programmes
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Domestic Workers
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Environmental Communication
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Evaluation Approaches, Purposes & Frameworks
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Evaluation Methods, Evaluation Tools
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Most Significant Change (MSC)
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Outcome Harvesting (Evaluation Methodology)
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Gender-Based Harassment, Intimidation & Violence
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Child Health, Mother & Child Care Communication
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COVID-19 Communication
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Food, Food Security, Nutrition
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Health Campaigns: Message Design
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HIV / AIDS Communication
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Malaria Communication
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Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
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Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
People with Disabilities: Reporting & Media Representation
1
Attitudes, Attitude Formation & Change
1
Randomised Control Trials & (Quasi-) Experimental Designs
1
Violence Prevention Campaigns
1
SMS
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Language
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Evaluating Behaviour Change Communication Campaigns in Health and Safety: A Literature Review

Adelaide: University of Adelaide, Centre for Automotive Safety Research (2019), 30 pp.
"This literature review examined selected international research, published from 2010 to the present, to investigate how six fields other than road safety (i.e. healthy eating/physical activity, smoking, alcohol and drug use, workplace health and safety, suicide and juvenile offending) evaluated the ... more
"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more
"Campaigns are likely to be more successful when they include messages about legal penalties for non-compliant behaviour and fresh information, and when they reach a large proportion of the intended audience. Digital campaigns must therefore work alongside laws and policies. Legislation can be a key ... more
"UNICEF and the Government of Montenegro implemented a communication strategy "It's about ability" to challenge the existing, exclusionary practices and promote new, inclusive social norms for children with disability. Drawing on communication for development principles and social norms theory, a 20 ... more

Behaviour Change Communication Guidelines

Thimphu, Bhutan: SNV Bhutan (2016), 26 pp.
"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro ... more
"This paper on behavior change constitutes one of two methodology papers (the other being on service delivery) that establish a new lens through which to understand the World Bank’s portfolio in IEG (Independent Evaluation Group) evaluations. The paper outlines the economic and psychosocial theori ... more

Designing a Social and Behavior Change Communication Strategy

Johns Hopkins Center for Communication Programs;USAID (2015)
"The planning steps included in this implementation kit provide guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for ... more
"This study is a descriptive literature review. The purpose of this literature review is to describe factors which associate behavior and behavior change in the communities and to describe communication and communication methods which have been used in behavior change communication programs in devel ... more

Messaging and Methods for Behavioral Change Media Campaigns: What Makes Effective Anti-Violence Media?

Rochester, NY: Rochester Institute of Technology, Center for Public Safety Initiatives (2014), 24 pp.
"Technological evolution has rewritten the books on media campaigns many times. However, some things have remained the same. First, media campaigns must come from multiple sources. They must employ printed materials, radio and television public service announcements, and internet technologies, such ... more
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers a ... more
"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we ... more
"This tool is used to assess the SBCC knowledge and competence of individuals and how successful a specific training has been for them. Individuals about to take an SBCC training fill in the pre-assessment provided in this document, then fill in the post-assessment right after completing the trainin ... more
"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho ... more

Evaluation of Behavior Change Communication Programs: Guidance Note for German Development Cooperation

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 85 pp.
"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such ... more
"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec ... more
"The concept of a Regional BCC Network for HIV/AIDS for East, Central and Southern Africa (ECSA) grew out of a common interest and understanding among a number of BCC practitioners dealing with HIV/AIDS in the region that something needed to be done to help address common challenges and needs, impro ... more

A Field Guide to Designing a Health Communication Strategy

Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl ... more
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee ... more