"Entertainment, an ambiguous, many-faceted term, has many forms and uses, differing with cultures and individuals. In this wide-ranging reader the editors deal with its importance as supplied by the media. The scope is international, with contributors from a number of countries, and the emphasis is ... on theory and research. Various forms are discussed - newsreading, advertising, popular literature, television, the record and tape industry, story telling and traditional folk forme, often in relation to theory and in the context of a specific country. Intended for the college or university audiences and for people involved in the production of entertainment, or the general reader interested in the subject." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 125) more