"After the completion of five successful years of media ministry and while proceeding into the sixth year, it was decided by the Tamil Nadu Bishops' Conference (TNBC) and the core team of Madha TV to make a study on the impact created by Madha TV and the expectation of its viewers so that we can proceed further more effectively in our media ministry [...] Rev. Dr. Christopher and his theam with lots of sacrificeand hard work have collected samples from 10,154 viewers from all walks of life, to make this survey more authentic and scientific." (Preface, page iii-iv)