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"The study is divided into five chapters. Chapter one begins with the biography of the principal author of our study, Marshall McLuhan. It discusses those who influenced him and presents his methodology of writing. Chapter two consist of two parts. The first part explains his key concepts while the
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Marshall McLuhan: Cosmic Media
London: Sage (2005), xix, 253 pp.
"Why is McLuhan important? What use can we make of his approach to the media today? In this critical introduction, McLuhan's contribution is explained and his reputation reassessed." (Publisher description)
Medien verstehen: Der McLuhan-Reader
Mannheim: Bollmann & Neue Medien (1996), 200 pp.
