Handbuch Medienmanagement

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Handbuch Medienmanagement

Christian Scholz (ed.)

Heidelberg: Springer (2006), 982 pp.

Contains index, bibliogr. pp. 936-939

ISBN 978-3-540-32879-7 (ebook); 978-3-540-23540-8 (print)

Signature commbox: 10-Management-G 2006

Topics:

Accounting, Controlling, Financial Reporting Budgeting, Cost Calculation, Financial Planning Content Management Digitalization, Digital Transformation Distribution of Media Human Resources Development, Personnel Management Leadership, Leadership Development Market Research Market Strategies Media & Communication Policies Media Companies, Media Corporations, Media Enterprises Media Industries Media Law & Regulation Media Management Media Marketing, Branding & Promotion Media Production Media Products Media Psychology, Communication Psychology Preservation of Information Quality Management Strategic Alliances, Strategic Partnerships Technologies, Information & Communication Technologies Television Programming, Programme Structures & Programme Policies

Countries:

Germany

Document Type:

Thematic Handbooks & Encyclopedias