"For media organisations and broadcasters, blogs and other forms of online speech are fast becoming the most important forms of communication with audiences. To maintain the quality and consistency of your brand, any staff member who communicates officially on behalf of your organisation in any soci
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al media forum or platform or posts on any of your pages, should be sure to comply with the following: Be respectful of the audience. If you would not put it on air or have it printed on the front page, then do not post it online; employees who post content on behalf of their organisation or as part of their jobs must always identify themselves; anyone posting on an organisation’s social media sites or any other official social media pages must uphold the values and mission of the organisation and should coordinate with their manager; do not pick arguments online and do be the first to correct your own mistakes, and don’t alter previous posts without indicating or evidencing that you have done so; always add value. Provide information that is worthwhile. Your brand is an important asset. Whatever you publish will affect your brand; one needs to be ethical and responsible in social media interactions. (Reflect what the company you work for expects of you.); market your brand: Post about the organisation or relevant content, news and programs; engage the audience and their responses professionally, avoid emotional attachment at all times; trust is built on credibility. Verify anything you post for accuracy; always seek guidance on legal related matters." (Best practices, page 4)
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"These guidelines are designed to help broadcasters adopt good practices that ensure sound coverage by the media, based on freedom of expression principles and respect of pluralism. The publication provides clear guidance to everlasting issues such as basic editorial principles, accuracy, impartiali
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ty, election coverage, gender and stereotyping, disaster coverage or war reporting. Now in its updated fourth edition, new sections covering citizen journalism and social networking sites as tools to enhance journalism have been added. This is a clear, straight-forward resource." (CAMECO Update 1-2011)
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