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A Revenue Based Methodology for the Classification and Comparison of Broadcasting Systems
Berlin; Münster: Lit (2007), 88 pp.
"This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broadcasters' staffs, and that these incentives in tur
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Internationalization of the Chinese TV Sector
Münster: Lit (2007), 336 pp.
"In this reader media experts discuss the prospects and problems of program exchange between German and Chinese Broadcasters. They explain that program exchange is not the cockaigne one could assume with regard to the non-rivalry of media content and the huge Chinese TV market (more than 300 million
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