"In 2015, Farm Radio International applied to Making All Voices Count for a practitioner research and learning grant. Farm Radio International (FRI) is a Canadian-based not-for-profit organisation working in direct partnership with approximately 600 radio broadcasters in 38 African countries to figh ... t poverty and food insecurity. The research studied the impact of one of FRI’s projects, the Listening Post, initially developed as a pilot project funded by the Bill & Melinda Gates Foundation to help agricultural development actors ensure their initiatives are responsive and accountable to farmers. The Listening Post is an interactive radio series aimed at an audience of farmers. It combines specialised interactive radio broadcasts with Uliza, a tool created by FRI for gathering and analysing feedback and questions from audience members. Uliza is built on an interactive voice response (IVR) system which enables listeners to vote on poll questions, leave messages and request the delivery of specific information. The research aimed to assess the effectiveness of the Listening Post, and to examine its potential as a tool for the adaptive management of agricultural programmes. This practice paper describes the research, and reflects more broadly on the challenges and opportunities provided by feedback models such as the Listening Post for improving inclusive and participatory agricultural development, and for advancing adaptive programme implementation based on feedback. It also discusses the potential of building on a tech-enabled feedback model to enable collective civic action for extension services that are responsive to the priorities of smallholder farmers. If the information generated by multi-stakeholder platforms like the Listening Post is to lead to adaptation and change in service provision, it is necessary to develop common understandings of the roles and responsibilities of different stakeholders from the outset of programme design and implementation." (Summary) more

"For years after its start-up in 1979, Farm Radio International (FRI) sent radio scripts and other material to broadcasters in more than 100 developing countries, believing it reached as many as 100 million people. By 2000, however, its unidirectional scattershot approach was being questioned by bot ... h communication specialists and its principal donor. Following a four-year struggle to reorganise its mission, programmes, and funding, FRI found new purpose, a new donor, and solid evidence of impact. The viewpoint offers lessons in management, communications for development, donor infatuation with “The Next Big Thing”, the difference between information and knowledge, and how people learn." (Abstract) more

"The research examines the possibilities of new digital technologies along with radio to facilitate adaptive management processes through rapid feedback to help ensure that agricultural development projects are farmer-centered, and meet the needs of those they intend to serve. Grounded in assessing ... Farm Radio International’s Listening Post—a methodology for collecting real-time, unfiltered feedback from farmers through a multi-channel platform linked to radio—the research highlights barriers to success and articulates lessons learned during the process of designing and implementing the model [...] The research demonstrates that linking a mobile-based crowd-sourcing tool with radio is effective at ensuring engagement from a large number of farmers. The radio stations offer a simple way to recruit participants from among the regular listeners of farmer radio programs. Also, the radio stations tend to be trusted sources of agricultural information among farmers, increasing motivation to participate. Further, the radio programs offer an easy way to close feedback loops by disseminating information about actions that stakeholders are taking in response to feedback. The Listening Post faced many of the same challenges documented by organizations utilizing similar tools—it was difficult to incentivize stakeholders to adequately respond to farmers, and competing motivations between extension officers, farmers, funders and partner organizations made it difficult to collect high-quality information that was usable and actionable. Moreover, an overarching focus on developing and implementing the technology and engaging a large number of farmers at the exclusion of other factors meant that many of the processes and mechanisms for effectively using the data collected and for responding to what farmers were saying weren’t fully developed. Despite these issues, there is significant evidence that the Listening Post model holds potential to act as a conduit for civic action if the correct stakeholders are engaged from the outset, if mechanisms for analyzing and disseminating relevant data from the platform to partners, local stakeholders and farmers is further refined, and if stakeholders ensure farmers can effectively use the technology." (Executive summary) more