mediadev library

Sort by:

Direction:

Showrunning for Social Impact Entertainment: The Collaborative System of Rosy Ocampo & El Instituto
Deep Insights

Heriberto López Romo, Alejandro Garnica Andrade

Coyoacán, Mexico, DF: Instituto de Investigaciones Sociales; Population Media Center (2025), 580 pp.

"In our years of working with producers, we at El Instituto have seen a consistent industry demand for insights into what makes content resonate with audiences. This book, Showrunning for Social Impact Entertainment: The Collaborative System of Rosy Ocampo & El Instituto, explores the career and pro ... duction model of Rosy Ocampo, showcasing her innovative approach to entertainment that seamlessly integrates storytelling with social impact messaging. It details her unique collaboration with El Instituto that has contributed to the development of audience-centered, socially conscious content. The book is divided into four sections. Part 1 examines Rosy Ocampo’s contributions across telenovela formats, from children’s programming to the Vencer franchise. The second part of this book explores the system developed by Rosy Ocampo’s team to enhance the value of each stage in the production process. It also examines the integration and collaboration with the Content Intelligence® research model, created by El Instituto, which provides a deeper understanding of audience behavior and preferences. The third part presents the key impact indicators of the entertainment content produced by Rosy Ocampo. These indicators reflect both commercial success and social influence of her productions. To conclude, the final section offers a collection of perspectives from experts in communication, media, and social change, providing insights into the future of socially responsible entertainment. This book aligns with national and international initiatives in both content production and research that seek to demonstrate the effectiveness of entertainment in shaping attitudes and behaviors. In a world where media can play a crucial role in influencing individuals, families, and society, entertainment has the potential to address urgent contemporary and global issues such as gender equality, women’s empowerment, public health, well-being promotion, and environmental sustainability, as outlined in the United Nations’ 17 Sustainable Development Goals (SDGs). We hope that this book will contribute to and inspire future showrunners and content creators to integrate socially relevant messages into their productions, supported by audience research, to generate meaningful, positive impact." (Introduction, pages 12-13) more

Google Scholar (45)

WorldCat (43)

Nación TV: La novela de Televisa

Fabrizio Mejía Madrid

México, DF: Grijalbo (2013), 203 pp.

"Aquí está la historia de medio siglo de la televisión mexicana, desde su primera transmisión una misa, hasta los líos familiares para hacerse de su control. Por sus páginas desfilan lo mismo comediantes, cantantes, productores de telenovelas, conductores de noticieros, que presidentes de la R ... more

Google Scholar (50)

WorldCat (44)

"Ganz Brasilien glotzt Globo": Telenovelas in Brasilien. Ein Vergleich mit Mexiko

Jens Hildebrandt

Berlin; Münster: Lit (2013), ix, 800 pp.

External Link (35)

Google Scholar (33)

WorldCat (31)

Televisa and Univision, 50 Years of Media Post-Nationalism

Gabriel Alberto Moreno Esparza

Global Media and Communication, volume 7, issue 1 (2011), pp. 62-68

Download (1)

Die Rolle des Fernsehens im politischen System Mexikos

Sonja Hellig

Köln: Universität Köln, Arbeitskreis Spanien-Portugal-Lateinamerika (2001), 85 pp.

Google Scholar (52)

WorldCat (43)

Neue Medien und Öffentlichkeiten: Politik und Tele-Kommunikation in Afrika, Asien und Lateinamerika. Bd.2

Stefan Brüne (ed.)

Hamburg: Deutsches Übersee-Institut (2000), 434 pp.

External Link (45)

Google Scholar (43)

WorldCat (42)

Latin American Television: A Global View

John Sinclair

Oxford: Oxford University Press (1999), 187 pp.

"This book makes English speakers aware of the dimensions, operation, and significance of the globalisation of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Centra ... more

Google Scholar (43)

WorldCat (44)

Televisa S.A. in Mexiko: Genese und jüngste Entwicklung eines kommerziellen Fernsehunternehmens im Spannungsfeld zwischen Rundfunkpolitik und Konzerninteressen

Ingrid M. Schleicher

Münster; Hamburg: Lit (1995), x, 380 pp.

"Das Rundfunksystem Mexikos war von Anbeginn durch seinen kommerziellen Charakter geprägt. Diese Strukturen wurden bei der Einführung des Fernsehens übernommen. Noch stärker als beim Hörfunk war auf dem Fernsehsektor der dominierende Einfluß von wenigen privaten Unternehmern zu verzeichnen. Ih ... more

Showrunning for Social Impact Entertainment: The Collaborative System of Rosy Ocampo & El Instituto Deep Insights