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Book Marketing and Promotion: A Handbook of Good Practice
Key Guides
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
...
Toolkits: A Practical Guide to Assessment, Monitoring, Review and Evaluation
Save the Children (1995), 254 pp.
"A highly practical guide for development workers which aims to help them evaluate and monitor their work in a systematic way. It covers the whole process of assessment, monitoring, review and evaluation of development programmes." (Catalogue Intermediate Technology Publications 2000)
